Are You Using Landing Pages Wrong? Featuring Brad Alexander
Rogue Creators
English - February 25, 2021 11:00 - 40 minutes - 32.4 MB - ★★★★★ - 14 ratingsMarketing Business Technology digital marketing gary vee gary vaynerchuck social media marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Shownotes
(1:48) Introducing Brad
(2:54) What are you obsessed with?
(8:47) What is the purpose of a landing page?
(12:54) Split testing and utilizing video
(18:25) What needs to go on a landing page?
(22:33) Landing pages vs websites
(26:08) Tools and advice for building a landing page
(33:06) Wrap up
(34:55) Rapid Fire
Links
Quotes
“So a landing page, the purpose of it is to be very crisp, clean, simple, and it’s goal is to convert somebody to something very, very, very specific.” (9:50)
“[A landing page] is an external sales tool that you pump a lot of money in to get in front of a lot of people that are very targeted, that are a targeted audience.” (10:41)
“If you’re trying to use a landing page to compensate for nobody ever taking action on your website...then it’s probably a website problem, not a landing page problem.” (23:04)