Jo Hausman interviews Jen DeVore Richter on her marketing techniques on how to go from a total unknown to sought after expert.

Jen will teach these 3 Keys:

Key #1 - focus on providing a WOW experience above all else- be outrageous!

Key #2- whatever your competition is doing, do the exact opposite

Key #3- your #1 job is to be the marketer of your business, not the provider of the service