S6 EP155 Spotting the Brand Gap with Grant Thom

Go All In

English - December 21, 2020 23:28 - 1 hour - 55.4 MB - ★★★★★ - 13 ratings
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Previous Episode: S6 EP154 Introduction to SEASON-6 with Rob Brus

Next Episode: S6 EP156 Reflections of 2020 and Predictions for 2021 with Rob Brus

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Today on the show we have my good friend and business partner Grant Thom. Grant has over 30-years of marketing and branding experience and his super power is spotting trends in markets and moving quickly to capatalise on them!

Grant and I have been working hard on a new project called "The Brand Gap" and we are just a few weeks away from launching it. We both thought it timly to introduce the topic to you the listener since it is universal and applicable to all businesses whether you're a small solopreneur or you're a major corporate. Everyone needs to revisit their brand frequently and also spend some time working out where the white space is in your market because that is where the opportunity lies.

Connect with Grant via the Go All In contact page: https://goallin.com.au/contact

Website: https://goallin.com.au
YouTube: https://www.youtube.com/goallin
Instagram: https://www.instagram.com/go_all_in_podcast/
LinkedIn: https://www.linkedin.com/in/robertnbrus/
Email: [email protected]

Book referenced on the show: Branding is Sex by Deb Gabor