Coors' Launches New Gluten Free Beer - the Gluten Free Voice with Jules

Gluten-free expert, author, coach and advocate Jules Shepard hosts the Gluten Free Voice Radio show offering GF news, interviews with intriguing guests, gluten-free baking tips and otherwise lively conversation.

Gluten free is more than a lifestyle choice - it's a lifestyle necessity for so many of us. Transitioning well to living gluten free is in large part dependent on finding suitable replacements for the gluten-filled food and drink you enjoyed before -- whether they be everyday staples or occasional indulgences. Beer is one of the things folks lament foregoing the most (along with pizza and a great sandwich bread). As an author, baker and manufacturer of gluten-free flour and baking mixes, I can solve the problem of finding a great gluten-free pizza and sandwich bread, but making a great gluten-free beer I know nothing about! So my special guest is here to talk about how and why MillerCoors has introduced Coors Peak, a beer made for those of us who love beer but who cannot tolerate what traditional beers are made of.

Ryan Marek is a senior marketing manager of branded innovation at MillerCoors. He will join me to discuss how Coors Peak came to be, why MillerCoors decided to stick to using gluten-free grains in the production of this beer (rather than using controversial "de-glutenizing" enzymes in barley beers), and what the marketing strategy ahead will be for this newest offering.

Tune in to learn more about gluten in beer, how to make a beer without it, and what choices lie ahead for gluten-free beer loving consumers.