How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial
Gloss Angeles
English - February 16, 2024 17:19 - 52 minutes - 72.2 MB - ★★★★★ - 26 ratingsFashion & Beauty Arts beauty podcast beauty selena gomez rihanna halsey kirbie johnson sara tan charlotte palermino hailey bieber Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Which Beauty Brand Won the Super Bowl?
What’s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.’s court-themed Super Bowl spot, CMO Kory “KBOSS” Marchisotto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year’s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial.
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