Drunk Elephant Founder Tiffany Masterson Discusses the Tweenage Skincare Phenomenon

We’ve been talking about the chokehold Drunk Elephant has had on the youths for some time now, but is it the brand’s intention to attract a younger customer base? Today, we’re asking the founder herself. Tiffany Masterson joins us to share her thoughts on the brand’s resurgence — thanks to influencers like Alix Earle, Katie Fang and even the Kardashian Kids — and why she thinks Gen Z and Gen Alpha are so obsessed with the brand, how much they’ve actually affected sales, and if a sister brand for teenage skin could be in the works. Tiffany also shares her holiday gift recommendations for those beauty-loving tweens and teens in your life. We’ve also got a fun giveaway, so make sure to follow up on Instagram to learn what's up for grabs and how to win.

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