Introduction to Channel Sales with Chris Knight, Gusto Worldwide Media
Global VID
English - March 31, 2021 05:00 - 41 minutes - 28.3 MB - ★★★★★ - 1 ratingTV & Film Arts tv distribution film distribution digital content co-productions formats the vid podcast and now global Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s Global VID podcast (episode 13) guest is a Canadian named Chris Knight, the President and CEO of Gusto Worldwide Media, an Ottawa-based media company that produces and distributes original content but also acts as a broadcaster with their own international TV channel called Gusto TV. In this episode we learn about the notion of channel sales (i.e. selling a themed channels) with vs. distribution sales (i.e. selling individual programs). We also talk about the different business models with OTT platforms by either doing revenue-share deals or inventory-share deals. What does this all mean? Have a listen and stick around because at the end, we find out how Chris' career first took off. A story "that never happens" (but it did).
Hosted by And Now Global's Eric Y. Lapointe
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Theme song: ''Harvest'' by Nightwood (c)2008, used with permission by songwriters Amber Goodwyn and Erin Ross.
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