This episode of The Jaily Show was recorded just as lockdown began and was a pleasant break from the monotony.

On this week’s show Jay Ludgrove sits down to chat with Andy Barden, Director of Performance Marketing at Clickwork7 and Founder at Born 2 Coach.

The importance of leadership is put into sharp focus during times of crisis and for a lot of successful business people, these moments are ripe to delve into your methods and figure out what works and what doesn’t.

Jay and Andy will cover how they both are tackling content creation right now and we ask Andy to talk about ‘Performance Marketing’, What is it? How does it work? Why is it better than the traditional approach?