Ep 27: Traditional Selling vs Social Selling

The Jaily Show

English - June 10, 2019 08:30 - 28 minutes - 32.4 MB
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Previous Episode: Episode 26: Re-Branding Do’s and Don’ts

Next Episode: Ep 28: Social Selling Mini Series Part 2: Consuming, Sharing and Posting Content

Welcome to episode 27 of GLCast, the official podcast from GLProUK. With GLProUK managing director Jay Ludgrove talking about social selling at the MG Connect from MG Sales Performance on the 19th of June we thought we'd do mini series about social selling.

Jay Ludgrove joins GLProUK Head of Digital Marketing Greg Armstrong to discuss the differences in traditional selling compared to social selling. Looking at how you approach prospects, investigate leads, deal with data, gatekeepers and target key decision makers.

Greg and Jay also look at the anatomy of a B2B decision maker, where to find them through social selling and how content can assist you.

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