Audio Blog: Lush UK Abandons Social Media

The Jaily Show

English - April 15, 2019 11:23 - 3 minutes - 4.64 MB
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Welcome to GLCast Audio Blog. After looking at Podcasting and Digital Marketing Management we moved on to Video Production. However, I wanted to address last weeks news in the Social Media spectrum of Digital Marketing, that ethical cosmetics retailer, Lush, announced they are closing their social media channels.

Last week Lush said they would shut down its entire UK social media channels because they are “tired of fighting with algorithms” and doesn’t want to “pay to appear” in customers’ feeds. This shock move has received mixed reactions but is it as shocking as we really think? Is this simply marketing itself or does Lush have another trick up their sleeve?

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