“Less, But Better” Skincare With Medical-Grade Results with Jordan Harper, CEO and Founder of Barefaced

Jordan Harper had spent 10 years seeing patients as a Nurse Practitioner when she noticed an undeniable pattern: they were almost all overwhelmed and confused when it came to skincare.  She realized it was time to simplify skincare based around the premise “less, but better.” With this approach, she not only educated her patients, but also started posting skincare tips and tricks to Instagram, which built the start of her massive community and cult following.

After educating online and in the doctor's office, she recognized the need for a skincare line with medical-grade quality and results-driven ingredients that was simplified. In just four short years, Barefaced has emerged as one of the leading skincare brands in the market, dedicated to enhancing the condition of one’s skin. In this episode, Jordan shares more about the Barefaced Skin Quiz, the No Sun Club, her extensive knowledge of skincare and injectables, and more.

In this episode, Jordan also discusses:

How Barefaced started, and the obstacles of scaling a business with no prior backgroundThe development of Barefaced products, including the famous toning pads (my personal favorite)The Barefaced marketing strategy and building a sustaining community, including having a 90% customer retention rateJordan's personal skincare and Botox routine, along with her insights on the subject

We hope you enjoy this episode and gain valuable insights into Jordan’s journey and the growth of Barefaced. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out www.barefaced.com at and on Instagram at @barefaced

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This episode is sponsored by Shopify.

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