How to Use Direct Mail with Kevin Slaughter of Mailwise Solutions

Give an Ovation: The Restaurant Guest Experience Podcast

English - July 15, 2024 20:00 - 17 minutes - 11.9 MB - ★★★★★ - 4 ratings
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Previous Episode: Consistency and Culture: Andy Rebhun of CAVA on Elevating Guest Experience

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Today we're learning about an often overlooked restaurant marketing channel, direct mail. Kevin Slaughter, Director of Operations at Mailwise Solutions debunks the myth that direct mail is a relic of the past, proving its remarkable ROI in 2024. Discover why consistency trumps one-time mail blasts and how sending menus three to four times a year can keep your pizzeria at the forefront of customers' minds, fostering repeat business and steady sales growth.

Learn how to blend traditional mailers with digital campaigns to reach diverse demographics—catering to older generations' love for physical coupons and younger consumers' preference for digital QR codes.

Thanks, Kevin!