We are joined today by Fashion designer Ayush Kerjiwal who talks about breaking down the stereotypes around Indian fashion, his successful brand and what he would advise to his younger self. Ayush is completely built up from a lean startup to a successful brand which is growing everyday! He does not have a website or physical shop but instead relies heavily on social media and the power of descriptive words for customers to buy into his brand. He has done this successfully and not only built a business but suddenly become an influencer when it comes to breaking down stereotypes. Here is a link to Ayush's Huff Feature where I recognised the power of his influence.


https://www.huffingtonpost.com/entry/...


Check out his instagram virtual store : https://www.instagram.com/designerayu...


Twitter: @byayushkejriwal