Girl Gang Craft The Podcast
87 episodes - English - Latest episode: 4 days ago -How do I make money doing what I love? What can I do to grow my following? What is SEO? How do I excel at in-person sales, or build my e-commerce revenue? How do I balance running a business and being a human?
Welcome to Girl Gang Craft, The Podcast, where we answer these questions and dive into all things business, wellness, creativity and activism for artists and entrepreneurs. Your host Phoebe Sherman talks with impactful female founders for an inside look at the entrepreneurial experience, so you’ll come away with tangible steps to elevate your business.
Phoebe not only brings you inspiring founder stories, but insight on social media marketing, productivity, and the ultimate transparent look at her own business, so you can come away with actionable steps towards creating more revenue and the life of your dreams.
Are you ready? Because we believe that together we rise.
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Episodes
Her Brand & Co with Jessica Korthuis
April 25, 2024 04:07 - 55 minutes - 75.9 MBJessica Korthuis is the Co-founder & CEO of Her Brand & Co., a modern marketing educational company for female founders that offers free marketing classes for entrepreneurs. Jessica is a prominent speaker on marketing and entrepreneurship as well as a formal advisor to several female-founded companies who are using their brands to do good in the world. She is a proud mompreneur with a passion for writing and is a fierce advocate for women driving wealth creation. In this episode, we break ...
Brand Partnerships with Phoebe Sherman
April 18, 2024 06:19 - 31 minutes - 43.1 MBIn this Solo episode, Phoebe goes deep into her experiences (the good and the bad!) working with brand partners, as well as what it’s like to secure brand partnerships as a key revenue source, plus: ✿ why partnerships have saved her business ✿ myths about working with big brands ✿ how she got into pitching partners ✿ aligning brand partners with her business ethos If you’re interested in developing a new revenue stream by pitching and working with brands then take our Bran...
Fake Cakery with Julie Nguyen
April 11, 2024 07:51 - 40 minutes - 55.4 MBJulie Nguyen, the artist behind Fake Cakery, grew up with a passion for baking and began her culinary education and career as a baker at the age of thirteen. Her business specializes in producing realistic-looking dessert themed art that function as stash boxes, grinders, and more. In this episode, Julie shares her insight about going viral, building a product based business, having a social media media presence, successful email marketing, and working with manufacturers. Key moments:...
Foodie Feminism and Opening a Flagship with Amy Larson
April 04, 2024 01:11 - 51 minutes - 70.2 MBAmy Larson is the founder of culinary retail brand Overseasoned and the owner of her Newport, Rhode Island flagship store Matriarch, a gift and book shop that spotlights woman owned businesses. In this episode, Amy tells us how she transformed her love of food from a side hustle, to a full-time business venture. How vending at craft fairs expanded her audience and grew customer interest, and when she seized the moment to go all in with Overseasoned to build a sustainable and profitable femin...
Dear Handmade Life with Nicole Stevenson
March 28, 2024 18:02 - 47 minutes - 65.2 MBNicole Stevenson, founder of Dear Handmade Life, is a pillar in the creation of California Craft Fairs. Phoebe and Nicole talk about the beginning days of starting Craft Cation and Dear Handmade Life, growing a successful business by managing a team, dedicating time to being creative, and balancing it all while being present for her family. Key Points: ✿ Nicole tells us about the early days of starting a craft fair business and being challenged to show that she should be taken seriou...
Tips for a successful craft fair season
March 21, 2024 02:53 - 24 minutes - 33.6 MBIn this solo episode, Phoebe talks about craft fair tips– how to treat each show as an experiment, tips and tricks for load-in and load out, ideas for booth displays, and more. Key Points: ✿ Social media does not define our success and how we are perceived on social media does not define our success. ✿ Craft Fairs are a great opportunity for increasing revenue, building community, and gaining awareness about your brand. ✿ It's important to keep an open mind and think about Craft...
Embodying your power through dance with Emily Chandra
March 14, 2024 06:18 - 43 minutes - 59.5 MBEmily Chandra is the owner and founder of Seacoast Stilettos, an inclusive dance space that encourages folks to reclaim their power with dance. In her signature Seacoast Stilettos dance classes, Emily serves empowerment and community along with hype at her Peabody, Massachusetts studio. Key Moments from this episode: ✿ Emily tells us how we can use dance as a beautiful and cathartic way to release and shake off trauma that's stored in the body ✿ On creating an inclusive dance studi...
Becoming the Brand with Andera Casanova
March 07, 2024 08:50 - 47 minutes - 65.3 MBViral Marketer, content Creator, and Public Speaker, Andrea Casaonva takes us on her journey of becoming a sensational solopreneur from her work in the early days of TikTok, starting an agency, to stepping into her investor era as a partner and advisor for multiple companies. Andrea tells us her personal experiences of being an immigrant to the U.S, living with mental health issues, and overcoming it all to radiate positivity in every aspect of her life. Inspiring Moments from this epi...
The Myth of Handmade + other product based queries
February 29, 2024 07:09 - 19 minutes - 26.4 MBSolo Episode on making business decisions that support sustainable practices. As a product based business, you have so many decisions to make about the actual products. Do you have to make everything yourself? Can you hire help? What materials should you use? What are the margins like? How are you going to make a profit? We get into all that and more: ✿ Environmental Sustainability + Business Sustainability ✿ The myth of “handmade” ✿ Moving into wholesale and manufacturing...
Retail Success
February 22, 2024 02:23 - 34 minutes - 47.9 MBPublished author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide. On today’s episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of ...
Money Snacks
February 15, 2024 07:50 - 14 minutes - 20.5 MBToday on the pod, Phoebe gets us hungry for MONEY SNACKS! Money Snacks are an ACTIVE and DIRECT way to make money RIGHT NOW. They are ACTIONS that are attached directly to money and help fill the money void small biz owners are feeling in the down seasons. Ways to bring in Money Snacks: ✿ Pitching partners ✿ Emailing retailers ✿ Client outreach ✿ Re-selling clothes ✿ Dog walking ✿ Picking up a shift Whatever it takes to help you as a business owner manag...
How to Nourish Your Artistry and Embody Your Creative Spirit
February 08, 2024 03:16 - 45 minutes - 62.5 MBPhoebe is joined by actor, teacher, and creative mentor Kate Bone, founder of Wonderwell, an interdisciplinary creative studio and community focusing on the intersection of creativity and well-being. Kate shares her journey through the performing arts and how the need to share creative embodiment in a communal space led to the creation of Wonderwell and the WonderBody Studio. Key moments and takeaways: ✿ “Embodiment practices are things that we do that make us and help us to feel like...
Phoebe Sherman on Bravery and Boundaries
February 01, 2024 18:30 - 23 minutes - 32.9 MBOn today’s solo episode, Phoebe explores ✿ Bravery, and how you don’t need to be 100% confident just to show up for yourself ✿ Showing bravery by running your business against resistance and pushback ✿ Continuing to try or to create, because you know it’s in alignment with your ethos ✿ How you show bravery by setting boundaries for yourself and others ✿ Saying “no” to the things that push back against your goals ✿ Why boundaries are essential for running a business. Want t...
Tough self-love: How to take radical responsibility and own your business decisions with Angela Henderson
January 25, 2024 07:40 - 47 minutes - 65.4 MBAngela Henderson’s drive to see women find independent success is the heart and soul of her self made consulting business. Through her work and from her own life’s journey, Angela helps lead her clients to a worthy life of self-love and acceptance by creating a path to healing inner traumas, shedding unfulfilling relationships, and owning accountability in order to grow a profitable business without compromising a life with purpose and freedom. In our conversation, Angela tells us how she ...
Phoebe Sherman On Taking a Break, Setting Goals, and Tax Season Approaching
January 18, 2024 03:50 - 20 minutes - 46.3 MBHello Creatives! Welcome to 2024! We’re so happy you’re here with us. After almost 4 years of the Girl Gang Craft Podcast, we’re back with solo episodes featuring me, founder Phoebe Sherman, to bring you the BTS of GGC, Craft Fair insights, tips for entrepreneurs, and just sharing my opinions and my messy life, as a way to get closer to YOU. Today, we dive into ✿ The amazing flexibility entrepreneurship can bring ✿ What’s coming up in the GGC world in 2024 ✿ How to handle tax se...
How To Establish Core Values For Your Business with Janet Mesh of Aimtal
November 22, 2023 07:23 - 47 minutes - 64.8 MBOn today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels. Key Takeaways: ✿ When posting content, follow the rule of 3. Rep...
Follow What Delights You with Sarah Faith Gottesdiener
November 09, 2023 03:31 - 37 minutes - 51.9 MBSarah Gottesdiener is the founder and designer of The Moon Studio, a creative collective that aligns intuitive foundations with mystical practices for all types of inspired folks who wish to explore their creative powers. As an intuitive and skilled educator, Sarah curates a range of valuable workshops through The Moon Studio such as money magic, boundary work, tarot, and the magic behind decision making. Sarah also hosts a podcast called Moonbeaming. In this episode, Sarah asks us as busi...
Mindful metrics: How to understand analytics + boost sales as a small business with Janine Mulone
October 26, 2023 01:43 - 43 minutes - 59.9 MBJanine Mulone, founder of Feel Good Retail, is the indie brand hype squad we need as small business owners to cheer us on for our growth and encourage us when sales are low. With her stacked resume launching brands and opening brick and mortars, Janine curates her consultations with actionable strategies catered to your business to drive sales and bring longevity to your brand. In this episode, we go all in on how to understand sales analytics in an approachable way by evaluating the numbe...
Maximize your Business by minimizing your time with Manu Muraro
October 11, 2023 22:18 - 47 minutes - 65.6 MBManu Muraro, the ultimate creative entrepreneur, is the founder of one of GGC’s fav content management programs “Your Social Team” and “Your Template Club” which encourages femme forward businesses to confidently burst through the algorithm bubble and promote with pride by offering scroll-stopping post templates and individualized curated campaigns to make your business thrive. In this episode, Manu gives us a lesson on why handing off your content management to Your Social Team is th...
The Balancing Act with Jacky from MCLC
September 27, 2023 21:32 - 44 minutes - 61.3 MBJacky is the sole designer and founder of MCLC, the pop-perfection slow fashion footwear brand that you may have seen rocking your socks off everywhere from TikTok to Trixie Motel. In this episode, Phoebe and Jacky discuss how the daily need to find balance in an ever changing world led Jacky to create her breakthrough design, The Balancing Act Boot. We learn that Jacky takes on all the roles; from being a one-woman show who designs, produces, and even ships all her products, to taking on ...
Death-Defying Creativity with Chelsea London Lloyd
June 29, 2023 21:34 - 1 hour - 92.2 MBChelsea London Lloyd is an actress, comedian, self-proclaimed “grief gal”, host of the “Dying of Laughter” podcast, and voice note advocate who happens to go way back (to theater club) with our founder Phoebe Sherman. In this conversation, Phoebe and Chelsea discuss what they have in common when it comes to balancing multiple creative projects, clients, revenue streams, and acts of self care in difficult times. In this episode you will learn: ✿Tips for bringing your authentic self to you...
Styling Your Sales Funnel With Elizabeth Stiles
June 15, 2023 01:35 - 49 minutes - 67.4 MBThis week we are in conversation with one of Girl Gang Craft’s kindred spirits across the pond. Elizabeth Stiles left her successful career in the fashion industry in the UK to teach multi-hyphenate entrepreneurs what she knew best: manufacturing, marketing, and mindset. Her business journey flourished from a one-to-one approach to a large online community and course offerings for people who want to improve their sales for their product-based businesses. In this episode you will learn: E...
The Joy of Bad Crafting with Sam Reece
June 02, 2023 00:56 - 52 minutes - 72.2 MBSam Reece is famous for being good at comedy, writing, and crafting. But in order to be really good in her creative pursuits, she had to learn how to be bad. In this conversation with Phoebe Sherman, Sam talks about the origin of her viral “Shitty Craft Club” brand and how she turned it into a source for self love, career development and community. In this episode you will learn: How making time for “shitty crafting” can boost your self-esteem and work opportunities How to nurture yo...
Camly Nguyen on Feeding Your Soul With a 5 to 9
May 11, 2023 14:38“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 working as a data and strategy lead for Russell Westbrook schools in LA. Her amazing work ethic and tried-and-true brand partnership strategies allow ...
Camly Nguyen on Feeding Your Soul With a 5 to 9
May 11, 2023 14:38“Life's too short to not do all the things you love.” These are the words Camly Nguyen lives by. Camly is a well-known food and travel content creator who has worked with some of the biggest names in the food and beverage industry. But her online business is actually her creative outlet, one that she purposefully keeps separate from her 9 to 5 working as a data and strategy lead for Russell Westbrook schools in LA. Her amazing work ethic and tried-and-true brand partnership strategies allow ...
Find Success Doing Less
April 27, 2023 01:08 - 44 minutes - 61.1 MBHarley Jordan made a name for during the pandemic as a social media strategist who was bringing more transparency to the secretive world of the influencer industry. But after hitting burnout as the founder of a successful influencer agency and podcast, she knew she had to pivot. Harley joins Phoebe Sherman in this episode to talk about the philosophy and success of her ‘Do Less Club’ - a community of multi-passionate, overthinking creators. Sound familiar? In this episode you’ll learn how t...
From Farm to Fame
April 13, 2023 00:32 - 46 minutes - 63.4 MBAt first glance, Skyler Mapes seems like she’s been living in a storybook. From meeting her husband/business partner on a serendipitous trip to Rome, to trading her unfulfilling architecture career for an international entrepreneurship path, to co-founding Exau Olive Oil and turning it into a viral sensation during a global pandemic, Skyler has a captivating and unique story to tell. But the road from farm to fame was anything but a fairytale. In this conversation with Phoebe Sherman, Skyl...
Witchcraft(ing)
March 31, 2023 00:27 - 53 minutes - 73.4 MBSelf-taught witch and founder of Lady Moon Co. Inc. Laura Wong (she/her) joins Phoebe Sherman for Girl Gang Craft Pod’s first interview ep of the year. Laura Wong considers herself a creatrix - uniquely connected to her inner feminine source of creative power. The founder of Lady Moon Co., Inc., Wong has curated an online space that’s part podcast and part online shop, where she sells all sorts of incredible goods for those who embrace the practice of witchcraft. Her award-winning Podcas...
How to Fail Forward
March 16, 2023 05:21 - 25 minutes - 34.9 MBGirl Gang Craft the Podcast is back! It’s our first episode of 2023, and we’re excited to be back on the (digital) air. On this week’s episode, Phoebe takes the mic solo to reflect on some of the experiences that have contributed to her success and personal growth - citing “failures” as a student, early employment, college, and most poignantly, in the process of launching a new business. She explains the extreme discomfort that can come with feeling you’ve come up short - especially in a s...
Turn On your Business
November 17, 2022 06:22 - 51 minutes - 70 MBJocelyn Kelly Reid is here for one major mission: to lead spiritual women towards making a big impact to get rich, work less, play more, and fall in love with life. This Money Queen has had her fair share of success: she worked for the largest asset manager in the world for 7 years, grew a direct sales team of 100 people for a social impact brand, and closed over $1M in sales for a luxury furniture line in under a year at her last full-time position. Jocelyn understood money on a 3D level bu...
Blogging is not dead with Kara Harms
November 10, 2022 05:57 - 40 minutes - 55.4 MBKara Harms is the CEO and founder of Whimsy Soul, a lifestyle website with a mission to help empower women to find their everyday magic. She built her 6 figure business on an old futon mattress in an empty apartment after just moving to San Francisco and now manages a team of 7 (and growing!) Tune into this episode to learn about body neutrality, the costs of travel content, and the potent power of blogging. Quotes: [0:5:30] Quote 1 “It took me a really long time to let go of the perfec...
Intuition as a Business Witch with Erica Feldmann
October 27, 2022 02:50 - 57 minutes - 78.7 MBErica Feldmann is the founder of HausWitch. She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012. What started as a “micro budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community based in downtown Salem, MA. In 2019, Harper Collins published her book "HausMagick: Transfo...
How To Turn Your Natural Talents Into A Business
October 06, 2022 02:47 - 43 minutes - 59.9 MBHappy spooky szn to all! This week on GGC, we have a long time community member Miss Melinda, a Professional Priestess & Mystic Guide! She's been sharing the gifts of spirituality for years now. Join us as she shares the importance of having a strong and supportive community and how she took her natural born gift and turned it into a successful business! Quotes: [17:13] Community, relationships, and connections are so important to building a business [28:20] Getting to know how your se...
SPONSORED PODCAST with ACT Insurance
September 22, 2022 08:30 - 19 minutes - 27.4 MBThis week Phoebe is joined by Joanne Hammer, Program Manager for ACT Insurance, a program for Artists, Crafters, & Small business owners that offers annual & event insurance in minutes for product based business. Joanne is passionate about creating new product opportunities for small businesses and entrepreneurs and educating them on the value of protecting their product-based businesses. Tune in to learn the difference between an LLC and insurance coverage and why getting insurance can save...
How to stay Hyper focused + targeted when growing your business
September 08, 2022 18:09 - 55 minutes - 76 MBThis week, Phoebe sits down with Kat Hantas, the founder of 21 Seeds Tequila, to discuss all things TEQUILA and female entrepreneurship. The brand began with a few bottles infused in her home with ingredients she had on hand, which evolved into the award-winning infused tequila you see today. Listen in to find out about the gap she filled in the spirits industry, why letting go of your ego is key while raising money, how she shaped her organic reach on Instagram, and pick up a few cocktail t...
How to Make Reels + TikToks Happen for Your Biz with Phoebe Sherman
August 11, 2022 01:20 - 15 minutes - 21 MBThis week, GGC founder Phoebe Sherman shares her best tips for filming Reels and TikToks for your small business. Tune in for a quick crash course on why short-form video content is a non-negotiable in your marketing strategy and how to create original content that converts. Noteworthy Quotes: [04:55] If you don’t have a marketing team, YOU are your marketing team—and organic content is free. Show Notes GGC 5 Day Reel Challenge
How to Scale Your Product-Based Biz with Minna Khounlo-Sithep and Jacqueline Snyder of The Product Boss
July 29, 2022 02:38 - 1 hour - 92.2 MBMinna Khounlo-Sithep is an Amazon expert with over 15 years of entrepreneurial experience, a bachelor’s degree in Advertising, minor in Psychology, and a Master's degree in Business Administration. She is the owner of Lil’ Labels and currently has a revenue of multiple-6-figures, selling on multiple platforms, including Amazon, Walmart, and Jet. Minna is an Amazon expert and has helped many fellow business owners start and grow on Amazon. Jacqueline Snyder is a fashion designer by trade an...
Small Business Alchemy with Jules Benefico
July 15, 2022 06:49 - 50 minutes - 69.8 MBJulie (Jules) Benefico is a Certified Clinical Herbalist with a passion to help others uncover the mysteries of their soul and heal naturally. Jules focuses on allyship, forgiveness, gratitude, shadow work, pleasure, and solidarity as tools to aid her herbal work. She believes that herbal medicine is an accessible earth-based healthcare system that digs deep to get to the root of ailments and not cover up symptoms. For Jules Benefico, all businesses are relationships—not stagnant constants...
How to Build a Product-Based Business with Claire Xue
June 30, 2022 03:56 - 41 minutes - 56.3 MBClaire Xue serves as the CEO and founder of Moodelier, where she offers immersive and one-of-a-kind pieces and educational resources to help creative entrepreneurs achieve scroll-stoppingly captivating visuals. Over the course of her career, Claire has designed and created visually immersive events for Bumble, Phenomenal Women, and Flodesk, to name a few. Claire has a passion for bridging the gap between art immersion and achievability for creatives around the world. You'll find her signat...
How to Tap Into Community with LaToya McInnis
June 09, 2022 15:40 - 43 minutes - 59.9 MBThis week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships. As creative entrepreneurs, one of the hardest things to accept is we don’t know what we don’t know (about branding, partnerships, finances, etc.) and that trying to figure it out solo can be a path to ...
How to Build a Values-Driven Business with Aleksandra Zee
May 19, 2022 01:13 - 48 minutes - 66 MBAleksandra Zee is an Oakland-based woodworker with a degree in Fine Arts whose work as a display artist for Anthropologie led her to a woodworking career. She creates and sells original and commissioned pieces, teaches workshops at her studio in Oakland, and speaks regularly to audiences about her craft. Her work has been featured in Dwell, C Magazine, San Francisco Gate, Esquire, 7x7, Desert Sun, Refinery29, and on the Urban Outfitters blog. What does it truly look like to build (and main...
How to Grow on Instagram with Mya Nichol
May 05, 2022 04:30 - 54 minutes - 74.8 MBDo you HAVE to show up on camera to grow your Instagram audience? Does “niching down” actually limit your sales? Do hashtags even matter anymore? This week, Phoebe talks all things organic growth and niche-specific marketing with Instagram expert and coach, Mya Nichol. For the past two years, Mya has been working full-time on Instagram and combines savvy strategy with tangible tips that anyone can implement daily. Tune in to learn how Mya grew her IG following by 100K in just 6 months (...
How to Find Inspiration Through Adversity with Fernanda Martínez
April 21, 2022 04:30 - 42 minutes - 59 MBWhen it comes to life’s difficulties, artists are expected to be in their element (“starving artist” trope, anyone?) But how do artists actually find the motivation, inspiration, and opportunity to create in the face of hardship? This week, Phoebe is joined by Fernanda Martínez, an Oakland-based artist and founder of La Tinta Art, who reflects on the ways the COVID-19 pandemic shaped and shifted her journey as a muralist and fine artist. Tune in to hear Fernanda’s story: Learn why she ...
How to Refine Your Marketing Strategy with Katrina Aronson
April 08, 2022 14:03 - 50 minutes - 69.2 MBDoes your marketing strategy suit your personality type? Should it? Katrina Aronson thinks so. In this week’s episode, Phoebe talks all things entrepreneurship and CEO mindset with the entrepreneur turned business and marketing strategy coach. Tune in to learn more about Katrina’s personal experience transitioning out of her career in corporate finance and why she believes all entrepreneurs should lean into what sparks joy when building and refining their marketing strategy. Because when ...
On Sex Tech and Being an Industry Disruptor with Anna Lee
March 23, 2022 18:45 - 50 minutes - 69.3 MBWhat does it mean to be an industry disruptor? How does innovating and shaking up the status quo actually impact the trajectory of a small business? This week, Phoebe interviews Anna Lee of Lioness, the women-led sexual wellness company that built the world’s first and only smart vibrator. Her mission? To provide people with access to their own sexual pleasure on their own terms. Tune in for an insightful discussion about data-driven pleasure, maverick marketing in the age of shadowbanning...
How to Get Press for Your Brand with Nora Wolf
March 09, 2022 23:07 - 44 minutes - 60.8 MBThere’s no denying that good publicity is a business boost. But if you’re a small business owner, retainer PR may not be the solution for your press needs. That’s why this week’s guest, veteran publicist Nora Wolf, created Wolf Craft, the à la carte PR shop for creative business that aims to arm entrepreneurs with the tools and resources needed to cultivate their own media-ready content. If you’ve been wondering how to get featured in your favorite publications for free, then tune in as Ph...
On Becoming an Accomplice to Change with Dr. Akilah Cadet
February 24, 2022 02:27 - 46 minutes - 63.5 MBAsk Dr. Akilah Cadet how to be a better ally, and she’ll first tell you this: Allyship is a waste of time, because allyship allows for comfort. Instead, the Founder and CEO of Change Cadet, an organizational development consulting firm offering a wide array of anti-racism and diversity services for companies and global brands, calls on each of us to join the lifelong work of being an ACCOMPLICE to change. This week, Phoebe sits down for a powerful discussion with Dr. Cadet on the slipper...
The Power of Outreach with Roxy Prima & Phoebe Cornog
February 10, 2022 00:35 - 38 minutes - 53 MBIf Coca-Cola, Target, and Apple have to promote their business, so do you. Have doubts? Roxy Prima and Phoebe Cornog of Pandr Design Co. will put those to rest. This week, Phoebe chats with the dynamic biz duo who co-run the successful boutique design agency specializing in custom murals. Tune in to hear how a mutual love for lettering and graphic design sparked a creative partnership between the two founders that has attracted clients like Visa, Target, the Minnesota Vikings, and Lululem...
Finding Myself in Joy + Ease
September 23, 2021 03:05 - 23 minutes - 32.8 MBIt’s strangely true that looking back can help pave the way forward, especially following what has felt, for so many of us, like an endless push to an unclear future. In this week’s episode, Phoebe reflects on the past two years of life and business and how the struggles and successes she experienced in a time of instability (hello, 2020-2021) helped her rediscover herself in moments of authentic joy. Tune in for a thoughtful trip down memory lane as Phoebe guides listeners through GGC’s p...
On Email, Copywriting + Anti-Bro Marketing
September 08, 2021 23:46 - 53 minutes - 73.8 MBCan you write copy that leads to major sales without using fear and manipulation tactics? For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that’s anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track. This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and et...