Scale-up Marketing | Interview with Max Hoppy | Ep. #44

Gingernut Marketing

English - November 03, 2019 14:59 - 29 minutes - 40.4 MB
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Previous Episode: How to get your ideas to spread | Purple Cows | Ep. #43

Next Episode: Hottest book review | The ONE Thing by Gary Keller | Ep. #45

Interview with Max Hoppy from Bind Agency talking entrepreneurship, startups, scale-ups, marketing, life working at Google and a whole heap more. So much value to be found in this conversation. Key takeaways include:

- The importance of raising seed capital early during the start-up phase

- Use growth hacking techniques which definitely will NOT scale to get a deeper understanding of your customer or market

- Your key growth goal should be to find 100 customers who will love and fight for your product, service or brand

- Inside insight into Google's famous training programmes, specifically the three R's

- Build a world-class customer services mentally from day one

- The 'Bind' approach to ensuring consistent value in the client/agency relationship

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