Brand Storytelling (LIVE) | Ep. #40
Gingernut Marketing
English - October 07, 2019 13:29 - 9 minutes - 13.5 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Digital Transformation in 2019 (LIVE) | Ep. #39
Next Episode: Starting With The Why (Simon Sinek) | Ep. #41
How good are you are you at telling a story? How good are at telling the story of your business. Every story begins with a character who wants or needs something. In movies like StarWars, we identify with the hero at the start of the movie and, within minutes, the audience knows what they want.
Phil believes that storytelling is a key component in crafting a compelling narrative about your business or organisation that will drive customer action. Phil reflect on a specific model by Donald Miller in his highly acclaimed book, 'Build a Brand Story'.
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