Candace Peterson — Serving Up Solutions

Gimme 5

English - February 28, 2019 17:42 - 12 minutes - 11.8 MB - ★ - 1 rating
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Previous Episode: Chris Onderstall - An Early Marketing Magician

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Candace Peterson is known for serving up creative solutions that set the bar and are often unmatched. Her colleagues say she’s an ace. Candace has always been one to aim high – from setting up serves as a high school student in the U.S. Open to dedicating a melanoma research fund in honor of her daughter. She’s spent more than 20 years connecting clients to breakthrough solutions, and now serves as FleishmanHillard’s global managing director of brand marketing.

In this episode of Gimme 5, we discuss:

The human truth behind a pizza campaign
How Candy has found strength in her daughter’s melanoma survival journey
Thoughts on reverse mentoring
PR folks owning the relationship
A night owl’s creative habits

Mentioned in this episode: