#3 Paul McDonald
Gigomi with Dave Holley
English - July 25, 2021 10:19 - 48 minutes - 44.4 MBBusiness Music Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Do you want to know more about what a manager does and how they can help you achieve great things in your music career? In this episode Dave talks with Paul McDonald of Closer Artists who explains how they work with their successful roster of artists and writers, which includes George Ezra, James Bay and James Morrison.
What does a manager do?
“We look after 2 sides of an artist’s life, we look after their creative life and we look after their business life. As far as the creative side is concerned..you are trying to put them in the best creative environment for them to make their art, to make their music… you might introduce them to songwriters, to producers, studio situations. You work with them on developing their live performance. All the things that they need to do...to face the world in a public way...and that could take 2 or 3 years. The other side is you get involved in deal-making, so you try to get them in to record deals...publishing deals, merchandising, all their live activity, any corporate stuff, any branding deals that come in..”
Paul McDonald, Closer Artists
This episode is packed with good advice:
When to look for a managerHow to find the best manager for youWhat you need to do to come to the attention of people like PaulHow to take responsibility for all aspects of your careerHow Paul works with artists to give them the best chance of succeedingHow to build a team to take your career to the next levelAbove all success is built on 10% inspiration, 90% perspirationAbout Paul McDonald
Paul McDonald is an artist manager who runs Closer Artists where he works with George Ezra, James Bay, James Morrison and several other artists and writers. Before entering the management business, Paul worked in marketing and A&R for London Records, Virgin Records and the publisher Warner Chappell.
Links
Paul mentioned: Soundcloud, getting discovered via BBC Introducing (where Paul found Holly Humberstone) and Ann Harrison’s excellent book on the music industry Music: The Business
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