Getting to the Point with Redpoint Global
15 episodes - English - Latest episode: about 2 years ago -A technology podcast where leading marketers go to lead markets.
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Episodes
Getting to the Point | Challenges of Data Quality
March 18, 2022 21:01 - 16 minutes - 15 MBJoin Steve Zisk, Sr. Product Marketing Manager, from Redpoint Global, as he explores the challenges of data quality. Steve will review common and not-so-common sources of data; how do we connect data management and customer experience; and the outcomes we are trying to achieve with our customer data.
Diving into Identity Resolution
January 18, 2022 19:13 - 18 minutes - 17.5 MBFor any digital transformation, superior data quality and seamless data integration are must-haves. Having your data in order is an all-important first step in meeting this expectation. The goal of identity resolution is to gain a better understanding of customers by building an accurate and usable representation of them from anonymous to known. Listen in with Steve Zisk as he reviews the clarification between the different types of identity resolution and more.
Getting to the Point | Diving into Identity Resolution
January 18, 2022 19:13 - 18 minutes - 17.5 MBFor any digital transformation, superior data quality and seamless data integration are must-haves. Having your data in order is an all-important first step in meeting this expectation. The goal of identity resolution is to gain a better understanding of customers by building an accurate and usable representation of them from anonymous to known. Listen in with Steve Zisk as he reviews the clarification between the different types of identity resolution and more.
Getting to the Point | Deeper Dive into Data
December 27, 2021 15:00 - 17 minutes - 16.6 MBJoin Steve Zisk as he takes a deeper dive into data exploring the various data sources available to your company, including tips for analyzing and activating data, data matching, and PII, privacy and compliance.
Getting to the Point | Data Fundamentals, Challenges and Goals
December 20, 2021 22:33 - 12 minutes - 11.8 MBJoin Steve Zisk as he explores the data landscape with us, with this episode focusing on the fundamentals, challenges and goals of data. Whether selling to, engaging with or supporting customers, companies must capture and use every data insight possible. Data is at the core of knowing exactly who your customer is and what they are doing, which helps increase your customer lifetime value.
Getting to the Point | Exploring Personalization
December 06, 2021 17:52 - 10 minutes - 10.1 MBJoin TJ Prebil as he discusses how the imperative has been increasing for organizations to provide a consistent and personalized omnichannel experience at the precise moment of interaction, as customers are now able to move seamlessly between website, email, call centers, mobile apps, in store and more. TJ will share how to optimize your outreach to deliver the most contextually relevant content, offer or recommendation in real-time through your consumers preferred channel.
Getting to the Point | Real-Time Consumer Experience
November 10, 2021 16:00 - 25 minutes - 24 MBJoin TJ Prebil and Steve Zisk as they discuss key areas your organization can focus on to create and improve real-time personalized engagement with your consumers. Listen to learn how to implement open time email personalization, geofencing, and other situational responses to meet consumers where they are in real-time and create real-time offers and recommendations based on consumer context and your marketing goals.
Getting to the Point | Leverage AI and Machine Learning to Increase Productivity
November 03, 2021 17:00 - 17 minutes - 15.8 MBJoin Bill Porto, Sr. Engineering Analyst at Redpoint Global, as he shares how business leaders can leverage analytics and machine learning to increase loyalty and customer lifetime value.
Getting to the Point | Can You Know What Customers Want?
October 27, 2021 16:00 - 36 minutes - 33.8 MBJoin George Corugedo, CTO of Redpoint Global, for a discussion about customer identity best practices, processes to maintain and enrich first-party data, and how to match customer data from anonymous to known to deliver a superior personalized experience.
Getting to the Point | Master Data Management
October 22, 2021 15:11 - 33 minutes - 31 MBJoin Redpoint Global's Kris Tomes and Steve Zisk as they share an overview of Master Data Management (MDM) and how to improve the efficiency of your data set. Listen in to hear about the challenges that can be solved with MDM, as well as best practices to measure success.
Getting to the Point | Persistent Key Management
September 15, 2020 14:23 - 7 minutes - 7.14 MBJoin Kris Tomes, Senior Solution Architect at Redpoint Global as he discusses the importance of persistent key matching and how it can help create the golden record.
Getting to the Point | Matching
August 20, 2020 20:39 - 9 minutes - 9.21 MBJoin Kris Tomes, Senior Solution Architect at Redpoint Global as he discusses the value in matching and where to get started.
Getting to the Point | Data Quality and Customer Data Management
July 29, 2020 15:04 - 8 minutes - 7.8 MBJoin Todd Hinton, Vice President of Engineering, Data Management at Redpoint Global as he discusses data quality, customer data management and data ingestion.
Getting to the Point | Customer Data Management and Pre-built Connectors
July 14, 2020 23:46 - 12 minutes - 11.8 MBSteve Zisk, Senior Product Marketing Manager at Redpoint Global joins us to discuss customer data management and how pre-built connectors efficiently exchange data between systems and applications. Tune in to learn more.
Getting to the Point with Redpoint Global
June 08, 2020 19:13 - 16 seconds - 261 KBA technology podcast where leading marketers go to lead markets.