How Small of a Niche Can Still Be Successful? Cole Williams Has Cracked the Code.
Getting Past the Premium
English - July 10, 2024 11:00 - 39 minutes - 27.5 MB - ★★★★★ - 15 ratingsManagement Business Entrepreneurship premium problems solutions insurance wealth health wellness business discussion talking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
His LinkedIn profile reads "I keep peoples fingers on their hands."
When it comes to niching down, Cole Williams has carved his out expertly. As a Risk Advisor with Insurance Associates, Inc., Cole focuses his agency on meat and food processors in Nebraska. He understands how to build a target market, how to become an expert in that niche, and how to grow while operating in that niche.
Listen in to learn how you can carve out an expertise and build a network within it to ultimately scale your agency.
Enjoy the episode!
Episode Links:
Ellerbrock-Norris: https://www.ellerbrock-norris.com
Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com
Insurance Associates: https://insuranceassociates.biz
LAUNCH: https://getlaunch.io/
Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515
Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a
Cole Williams: https://www.linkedin.com/in/cole-williams-42b91423
This episode is sponsored by LAUNCH.
In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.
Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.
THAT’S WHERE LAUNCH COMES IN.
Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.
Visit https://getlaunch.io/ to learn more.