Building A Book of Business, Not a Book of Sales with Guffy Wright
Getting Past the Premium
English - May 22, 2024 11:00 - 39 minutes - 27.2 MB - ★★★★★ - 15 ratingsManagement Business Entrepreneurship premium problems solutions insurance wealth health wellness business discussion talking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Scaling a business is all about understanding your ideal client. "It's called a book of business, not a book of sales," says Guffy Wright, National Sales Leader at The Mahoney Group. Guffy joined us to discuss how he's using a focus on people and treating his book of business as just that – a business. Learn how he's providing value to clients, defining his ideal client, scaling his business and finding success.
Enjoy the episode!
Episode Links:
Ellerbrock-Norris: https://www.ellerbrock-norris.com
Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com
The Mahoney Group: https://www.mahoneygroup.com
LAUNCH: https://getlaunch.io/
Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515
Ryan Brott: https://www.linkedin.com/in/ryan-brott-cepa%C2%AE-77a278a
Guffy Wright: https://www.linkedin.com/in/guffy-wright-752679b
This episode is sponsored by LAUNCH.
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Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.
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Access the full-revenue potential in your existing book of business. See opportunities other agencies can’t. Offer more value. Gain a competitive advantage in a commoditized market.
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