Empowering Authenticity: Shawn Cotton Talks Say Cheese TV, Community Impact, and Building Your Brand | Get Yo Ass Up Show

Bailing people out of jail, betting on himself, and still wearing Crocs, Shawn Cotton joins your boy Tony for this episode of Get Yo Ass Up!

Founder and CEO of Say Cheese TV, Shawn Cotton shares his start on social media and what makes his platform of “what the f*ck news” so unique. And never forgetting to pour back into the community, listen in as Tony and Shawn talk drill music, bringing back the balance in rap music, and why you can’t lose if you tell your story. 

KEY POINTS:

- How Shawn Cotton gives, even when he’s broke

- The hustle and birth of Say Cheese TV

- Why Say Cheese reports on both sides of the community

- Keeping it authentic while staying away from the ugly

- Best practices for content creation

- “Everything is about the branding! You got to expose yourself!"

QUOTABLES:

“We got to report both ends. This world ain’t just sweet. We posted when a kid made a million dollars selling lemonade on the corner. But we're gonna post the traumas that go on in New Orleans, Chicago, and Philly. And I think that's what makes Say Cheese, Say Cheese - it’s not a facade with us.”

“You got to be vulnerable. You got to be open. You gotta let people in. If you expose yourself, what can people say? Expose yourself!” 

GUEST RESOURCES:

Follow Shawn Cotton on social media!

IG | instagram.com/shawncotton

IG | instagram.com/saycheesetv

PRODUCTS / RESOURCES:

Join the #1 Real Estate course with over $5 million dollars in success stories! 

Start building your Rona Proof Legacy at ronaproof.com/join-ronaproof

IG | instagram.com/ronaproof

Learn more and work with Tony “The Closer” Robinson at tonythecloser.com

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