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Andy Sernovitz
Get Social Health with Janet Kennedy
English - June 21, 2016 07:30 - 38 minutes - 35.6 MB - ★★★★★ - 42 ratingsBusiness Health & Fitness Medicine healthcare medical pinterest twitter business doctors education epatients facebook free Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Andy Sernovitz, socialmedia.org Health is one of social media's earliest voices. From "Damn, I wish I'd Thought of That!" to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives. Listen to our conversation or drop in at the time stamps below.
00:00 Introduction
00:52 Solution to Pollution
02:45 Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:25 Gaspedal.com
04:45 SocialMedia.org Health
05:10 Membership for senior hospital social media only
05:50 "Circle of Trust" for Hospital social media marketers
06:30 What are Hospitals concerned about?
07:35 Actions you can take
08:50 Community building among peers
09:41 Sharing about internal issues
11:08 Managing multiple social media presences
12:48 Is there any master tool to update all online sites?
14:28 Discussing emergency response
16:36 Who is in the community?
17:45 Diversity of backgrounds in the community
19:19 How many hospitals in the community?
19:45 How many people can join socialmedia.org Health?
20:15 Peer Backup network
20:40 Formerly known as The Blog Council
21:25 What other verticals need a community?
21:31 Do you hire a subject matter expert to moderate?
22:18 Jeff Casale - Community Leader for Healthcare
22:59 Community wrangler
23:43 We love to tell our member stories
24:24 "Damn, I wish I'd thought of that!"
24:56 Didn't drink the cool-aid?
25:55 Are there discussion of tactics
27:09 Talking about marketing getting to the C-suite table?
27:39 Reviews, ratings, and word-of-mouth
29:52 HCAPS and Consumer reviews
31:22 Who should respond to a review - Physician or Admin?
32:32 Jay Baer "Hug Your Haters"
34:15 Mayo Clinic Social Media Summit
35:52 Social media to express joy and pain
37:25 Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare