Would you buy a luxury mobile phone case during a recession?

Get Real Online With Fin Wycherley

English - August 26, 2020 11:00 - 6 minutes - 5.23 MB
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What does your mobile phone case say about you? Would you buy a £300 or a £905 Louis Vuitton luxury phone case? Who is still buying them during the recession and why. And what kind of marketing strategies are luxury brands using during a recession?

Listen up to Fin Wycherley, digital marketing strategist on the BBC Radio Scotland Kaye Adams show with Cara Connell, Fashion Branding Lecturer at Glasgow Caledonian University