Episode 16: Throw a party and just get started with Tara James

Welcome back Story Tellers! Today’s main character is Tara James (@bymsjames). 

When Tara was younger, her father would buy her greeting cards filled with black imagery and messaging she could relate to.  At the time, Tara felt the cards were "super corny," and never understood why giving her a card  with a black image gracing the cover and a message on the inside she could relate to, meant so much to her father.

As is often the case, Tara's perspective has changed with time, particularly with the birth of her son. Like her father, Tara had a burning desire to recreate and (re)inspire others with positive and relatable images of black people. 

By Ms James is a paper goods and greeting card company based on the real life experiences and adventures of Tara James. Like Tara, each card contains a funny, honest, quirky, lovable and extremely relatable message.  Her beliefs are her own but are shared with and by many. 

I'm truly appreciative to Tara for calling  from her car, during her lunch break.  While the the reception was spotty at times but her overall message of taking action and making things happen is clear nonetheless. 

During this fun and easygoing chat, Tara and I discussed:

What prompted her to start a black themed paper and greeting card company Just getting started vs paralysis by analysis Balancing your career and your side hustle The mentor who challenges and helps hold Tara accountable to her business Consumer vs Producer mentality Throwing parties to raise money for her business

Please Enjoy!

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