Get My Book Out There Podcast
84 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 4 ratingsHave you ever doubted that you could actually turn your fiction writing into a profitable author business? Or move the dial on your current fiction author business?
We want to prove to you that you can create an easy to follow book selling marketing system in your author business.
We are the self-publishing author & marketing duo that has sold over 2 million books! And we are going to swing open the doors and show you how we went from self-publishing newbies to hitting the New York Times Bestsellers list, and making the USATODAY Bestsellers list 19 times and counting!
We will share with you how to create a simple yet effective marketing plan to increase readership and book sales so you know what to do, when to do it, and how to do it!
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Episodes
80 The Magic of Connection: How to Tap Into the Marketing Wizardry of Your Reader Avatar
August 25, 2022 09:11 - 8 minutes - 7.98 MBAs children, we're taught to believe in the magic of connection. Whether it's the Tooth Fairy, Santa Claus, or the Easter Bunny, we're taught that when we believe in something strongly enough, it feels real. The same is true when it comes to marketing. If you can tap into the magic of connection with your reader avatar, you can create a powerful marketing force that will work wonders for your book sales.
79 Using Sales Activators to Boost Your Sales and Rewire Your Marketing Brain
August 17, 2022 12:55 - 10 minutes - 9.89 MBCome behind the scenes of Narelle's Mastermind and her August sales activator challenge. Coming into the biggest book buying months of the year (September - December), Narelle challenged her Mastermind to start flexing their marketing and sales muscles so they have their marketing groove on when the last quarter of the year arrives. In this podcast, Narelle shares the exact process for Authors and their marketing that she is taking her Mastermind authors through - with amazing results!...
78 How Being Uncomfortable Will Lead to More Book Sales
August 11, 2022 04:41 - 8 minutes - 8.11 MBWhen it comes to increasing book sales, you will need to step outside your comfort zone and try new marketing activities, ones that potentially scare you or you don't want to do but you know you need to. While this can be uncomfortable, it's important to remember that these new habits will help you reach new readers and increase sales. In this podcast, Narelle shares an exercise she does with her Mastermind group to help them expand their belief in themselves and compound their business g...
77 Where Can I Read Your Books for Free?
August 02, 2022 12:53 - 8 minutes - 7.89 MBWe have had some interesting and even curly questions asked over the years. As S.E. Smith is a wide author and not in Kindle Unlimited (KU), by far the most popular curly question from readers is, "How do I read your books for free?". In this podcast, Narelle discusses the approach her and Susan use to respond to readers seeking free books. Rather than ignore, send to spam, or shame, Narelle and Susan's approach is to entice the reader to read the free books S.E. Smith makes available ...
76 What is your particular coaching method and why does it work?
July 28, 2022 06:20 - 13 minutes - 12.8 MBSelecting a coach to work with is a personal choice because there are obviously many different coaches and many different coaching styles. How do you know who to go with as what is right for one person may not be right for you? In this podcast, Narelle Todd shares her approach to coaching that helps authors achieve (and exceed) their goals. An experienced coach, Narelle tailors her approach to each person, by adapting her approach for the stage of writing and business the author is at....
75 What’s the #1 thing stopping authors from getting what they desire?
July 18, 2022 23:00 - 12 minutes - 11.4 MBIf you're an author, it's time to face the truth: the reason you might not be getting what you desire in your business is you. In this podcast, I talk about the number one thing stopping authors from reaching their goals and sabotaging their business - their mindset. Authors often are not aware of their own self-sabotage or what to do next to correct the situation they have created. But with some simple steps and a guiding hand, they can start to make changes that stop the limiting bel...
74 How to Create Snippets from Your Story
July 12, 2022 09:36 - 7 minutes - 7.45 MBShort, punchy, and attention getting – these are the three things readers want when they’re scrolling through their social media feeds. And if you can give them a piece of your story that achieves all of those goals in just a few sentences, you’ve done your job. Bring on Snippets! Snippets are 1-2 powerful sentences from your story that not only give your readers a taste of your story but also elicits an emotion, whether it be anticipation from a cliff hanger, tears from an emotional m...
74 How to Create Snippets from Your Story
July 12, 2022 09:36Short, punchy, and attention getting – these are the three things readers want when they’re scrolling through their social media feeds. And if you can give them a piece of your story that achieves all of those goals in just a few sentences, you’ve done your job. Bring on Snippets! Snippets are 1-2 powerful sentences from your story that not only give your readers a taste of your story but also elicits an emotion, whether it be anticipation from a cliff hanger, tears from an emotional m...
73 How To Ask for Help Even When You're Afraid To
July 04, 2022 23:00 - 15 minutes - 14.9 MBHave you ever wanted to reach out to someone who is further along in their author journey and ask for their help or advice? Chances are fear has held you back from reaching out or thinking that you are the only one who has a question or doesn't know what to do next. This podcast is all about how to empower yourself and ask for help so you can grow your author business quicker and, in turn, help others coming behind you.
72 Our Ultimate, Must-Have Tools and Apps for Authors
June 27, 2022 23:00 - 16 minutes - 15.7 MBIn this podcast, you'll learn our 3 best productivity apps for Mac and Windows systems so you can write anywhere, be more productive, streamline your workflow, and edit and format faster. We can’t imagine not using these now after discovering them! These apps for productivity range from writing your book, editing your book to working anywhere. These productivity tools are paid but are OTPs (one time payments) and will help you self-publish and respond to your readers in real time quick...
71 What Motivates Us To Keep Going On Bad Days
June 20, 2022 23:00 - 12 minutes - 12 MBYou know bad days are going to arrive, probably when you least want them or expect them. You have a choice as to how you will deal with those bad days and in today's podcast, we look at what motivates us to push through on the bad days and do what we have committed to or need to achieve. It's time to flex your resilience muscle with us so grab a coffee, let's go!!
70 Stephanie Harrell: Perfectionism - Friend or Foe to A Creative?
June 13, 2022 23:00 - 25 minutes - 24.2 MBWhat is the impact of perfectionism on writing? Stephanie Harrell talks about how perfectionism can hinder your writing career because you procrastinate for fear of not doing something new well or perfectly or you overthink and you don't allow yourself to see how good your writing and marketing is. If you struggle with perfectionism, procrastination or imposter syndrome, this podcast is a must listen as the tips and insights will help you embrace perfectionism and use it for the forces...
69 Stephanie Harrell: Knowing What You Don't Know As A New Author
June 06, 2022 23:00 - 26 minutes - 24.3 MBGrowing as a writer and a business owner requires you to always be learning all the time - learning the craft of writing, running the mechanics of a business, and working out the marketing tactics for your particular genre. "It's like starting a new job every week!" Stephanie Harrell opens the doors on her business growth as a new author and what she has discovered about her writing business and her love for writing. These are tips that every new and nearly new author needs to be remin...
68 Natalie Palma on Self-Publishing Her First Cozy Mystery
May 30, 2022 23:00 - 21 minutes - 20 MBWhat an amazing chat we had with Natalie Palma! This episode is perfect for newly published writers and writers wanting to publish. Prior to releasing her first book, Natalie Palma called herself a dabbler in writing, being in writers groups for ten years, and having written but never completed many books. Natalie steps us through the release of her first book and what she learnt about writing, marketing, and herself.
67 Finding Your Voice As An Author with Winnie Winkle
May 23, 2022 23:00 - 30 minutes - 28.8 MBWinnie started her author business in 2018 and shares her lessons learnt from starting her business and writing in multi-genres. If you write in different genres (or want to), this episode is a must listen. Winnie gives her tips for successfully integrating multiple genres under one pen name.
66 If We Were to Reinvent Ourselves
May 16, 2022 23:00 - 11 minutes - 11.2 MBWhat if you were to reinvent yourself? What would you be doing? It's a fun way to check in on your happiness radar! If you are feeling stuck or just want to play with possibilities, have some fun and ask yourself the question. Susan and Narelle talk about what they would be doing if they were to reinvent themselves... any ideas on what their dream jobs are?
65 Why Join An Author Group
May 09, 2022 23:00 - 12 minutes - 11.8 MBWriting is a solitary business and often one with non-standard hours! 7pm to midnight (or longer), anyone?! Author groups are a great way to meet other authors, socialise and discuss things only a fellow author would want to know about - plot holes, hashtags, and self-publishing. But there can also be some downsides to joining an author group, from group think to comparisonitis and even bullying. In our podcast, we share what we have learnt from being in a variety of groups and whether...
64 Cassandra Chandler: Growing As An Author
May 02, 2022 23:00 - 37 minutes - 34.7 MBCassandra Chandler is a USA TODAY Bestselling author who well knows that the road to success as an author is not linear. In this episode, Narelle and Susan chat with Cassandra about her personal development and growth as a writer and a business owner. With innate honesty and a healthy dose of self-reflection, Cassandra shares her author journey with its inherent struggles and win. And we ask the question, would you do this again?
63 Candace Colt: Making Dreams Come True with Self-Publishing
April 25, 2022 23:00 - 31 minutes - 29.4 MBWriting small town romance with a twist of magic is author, Candace Colt's happy place. Candace was previously published with a small press publisher and we talk with Candace about making the transition to self-published. What she wishes she knew then and what she's grateful to know now. This podcast will uplift anyone wondering if self-publishing is possible.
62 Plan Your Book Marketing
April 18, 2022 23:00 - 23 minutes - 21.9 MBAuthors need a marketing plan! Releasing a book into the wild and hoping someone buys it is not a plan and yet many authors come to us doing exactly this. In this podcast, we share our three must do activities with your marketing plan... because sort of having one and implementing it, are two very different things.
61 Jill Wallace on Dealing with Disappointment and Getting Back Up
April 11, 2022 23:00 - 23 minutes - 22.4 MBFeelings of disappointment and sadness can be difficult to bounce back from when opportunities fall through in our business. So what can writers do to keep their faith in their work and their goals when challenging moments happen in their business? Jill Wallace is on our podcast today and we discuss two major disappointments she has lived through in her writing career and how she has tapped into the feelings associated with those disappointments and used them to create new opportunitie...
60 Jill Wallace on Writing History and Culture
April 04, 2022 23:00 - 27 minutes - 25.7 MBWriting about recent history and culture changes can be a balancing act but throw in the dynamics of apartheid and war torn South Africa and you know a gifted writer will need to balance many perspectives in the telling of their story. In this week's podcast, we chat with Jill Wallace, a South African born writer, who has written two stories inspired by real events in South Africa. We discuss how she approached her stories to ensure respect for the various perspectives.
59 Triggers and Warnings
March 28, 2022 23:00 - 17 minutes - 16.6 MBTrigger warnings in story blurbs are becoming increasingly common, especially in romance. In this podcast, we have a look at what constitutes a trigger and how do you know if you should add a trigger warning in your blurb. And to round the session up, we talk about respecting the dignity of your readers and why a trigger warning should not be used as a salacious way to make sales.
58 Having Your Own Author Store - The Ugly, The Bad, And The Good
March 21, 2022 23:00 - 19 minutes - 18.3 MBCreating different income streams is important to your author business to ensure you have diversity of income. Then if there is a downturn in one part of your business, you have other income coming in as you work to reverse the loss of income. An author store is one way to diversify your income streams and in this podcast we discuss the ugly, the bad, and the good in operating your own store. You will need to take notes in this session so you don't get caught out with your own store! Y...
58 Your Own Author Store - The Ugly, The Bad, And The Good
March 21, 2022 23:00 - 19 minutes - 18.3 MBCreating different income streams is important to your author business to ensure you have diversity of income. Then if there is a downturn in one part of your business, you have other income coming in as you work to reverse the loss of income. An author store is one way to diversify your income streams and in this podcast we discuss the ugly, the bad, and the good in operating your own store. You will need to take notes in this session so you don't get caught out with your own store! Y...
57 Business Models for Authors
March 14, 2022 23:00 - 25 minutes - 23.4 MBDid you know that you have a choice of business models as an author? While writers start from the same business foundation, your choice of business model then provides you with different marketing tactics tailored to your specific needs. Too many writers are using tactics that do not match their business model through no fault of their own. Usually they are not even aware that marketing tactics are not a one size fits all and that they need to use the right tactics for their business. ...
56 Anthology Highs and Lows - Is It Worth It?
March 08, 2022 00:21 - 16 minutes - 15.8 MBFor many authors, being a part of an anthology is one way to share your story with the readers of other authors. While it looks good on paper - a group of authors joining forces to release an anthology with a collection of stories - it can also be akin to opening a can of worms. S.E. Smith has been in many anthologies, in particular, the annual Pets in Space anthology of original, never before published stories. Narelle has been the marketing strategiest for the Pets in Space anthology...
55 Take Control of Your Business
March 01, 2022 02:27 - 27 minutes - 25.5 MBFor so many authors, all you wanted to do was write books and chances are, that you didn't realize that once you hit the publish button that you just became the CEO of your own business. As boss, you are responsible for not only creating the product (books) but creating and implementing your marketing, balancing your accounts, and so much more. In this podcast, we look at how to take control of your business so you can do all the things expected of you as a business owner, but most imp...
54 Release Your Book Marketing Limiting Beliefs
February 21, 2022 23:21 - 14 minutes - 13.4 MBIf you have ever found yourself pulling back on marketing or not doing the marketing you know you should be, then you have a limiting belief that needs to be released. How do you release a limiting belief so you can get back on track with your book sales? We discuss this in this week's podcast.
53 Money Empowerment Bootcamp
February 14, 2022 23:00 - 17 minutes - 16.3 MBAs a business coach for authors, I see all too often how money mindset has a big impact on the continued success of an author. Once authors were able to kick the money shame in their brain to the curb and get rid of negative financial habits holding them back, they were finally able to make mental, emotional, and physical space for money to find its way into their wallet (where it should be) and operate their author business and life with cash-confidence. In this podcast, we talk about...
52 How to Tell If It’s A Shiny Object or A Valid Marketing Tactic
February 07, 2022 23:00 - 17 minutes - 16.1 MBIt's so easy to fall into the trap of chasing the next big thing. Some call it 'Shiny Object Syndrome' when you hear of a marketing tactic that has gained success for an author and you decide to jump in to for fear of missing out. But are all new marketing tactics shiny objects or are some valid ways to reach new readers thereby a tactic you want to add to your arsenal. In this podcast, we discuss how to tell the difference between a valid marketing tactic and a shiny object.
51 When You Find Another Author Has Used the Same Book Title As You
January 31, 2022 23:00 - 11 minutes - 10.8 MBWhat do you do as an author when you discover your book title is the same. How about as a reader? In this podcast, we discuss what to do when you discover another author has used the same title as your book AND you are in the same genre. Sneak peak! No pitchforks or tar are involved lol.
50 Reflections On A Decade As An Author
January 24, 2022 23:00 - 21 minutes - 20.3 MBS.E. Smith (Susan) is celebrating her 10th year as a self-published author, selling over 3 million books in a small genre and making the New York Times and USAToday Bestselling list multiple times. In this podcast, Susan and Narelle chat about Susan's author journey, what she would do differently if starting out now, and her big aha moment.
49 Donna McDonald
January 18, 2022 08:40 - 40 minutes - 37.1 MBVeteran author of multiple genres, Donna MacDonald, is our guest on the podcast today and she shares lessons learnt in crafting an extraordinary writing career. Listen in here...
48 Expanding Beyond Your Books with Games
January 12, 2022 13:16 - 12 minutes - 12 MBWhat if you could deepen the connection between your world and your readers? You have made your world come alive through words. Now it is time to deepen the connection between your world and your readers through games. In this week's podcast, we discuss how to use games to increase book sales, reader engagement, and marketing.
47 Expanding Beyond Your Books with Artwork
January 12, 2022 12:56 - 18 minutes - 17.7 MBYou have made your world come alive through words. Now it is time to deepen the connection between your world and your readers through artwork. In this week's podcast, we discuss how to use artwork to increase book sales, reader engagement, and marketing.
46 What Makes A Great Book Cover?
January 12, 2022 12:30 - 18 minutes - 16.9 MBOne of the three fundamentals of book sales is the book cover. It can make or break a book because a key reader decision to buy is the visual appeal of your book cover. So, what things make a good book cover? How do you know what the right cover is to use? Can you create your own or leave it to the professionals? We answer these and other book cover questions in our podcast today.
45 Taking On The Pirates
January 12, 2022 11:10 - 19 minutes - 18.4 MBBook piracy is huge with the capability to reproduce like rabbits. Trying to prevent your work being stolen is like playing a game of whack-a-mole, as soon as you find one site and fill in a take down notice, another two book piracy sites pop up. Domestic laws are helpful within your own country but selling books is an international business and there is no consistent world-wide approach to piracy which enables pirate websites around the world to flourish. Is there a solution? Do autho...
Christmas Special 2021 - Blush Free Books
December 15, 2021 01:16 - 13 minutes - 13 MBIn this special edition for Christmas 2021, Susan and Narelle chat with Pauline Baird Jones from BlushFreeBooks.com about Pauline's quest to provide a safe place for readers who love action and adventure, suspense and mystery, without sex on the page. Think of BlushFreeBooks.com as stories somewhere between the Sweet and Spicy genres. If you love stories with grit and heart but prefer the steamy stuff behind closed doors, then BlushFreeBooks is where you need to head.
44 How To Be Organized When You Like Everything In Sight (listener request)
December 14, 2021 12:23 - 14 minutes - 13.7 MBSomewhere in time we started believing that to be organized we needed to have everything off our desk because a clear desk (or space) meant we were efficient, organized and in control. In reality, all it meant was that we had a clear desk lol. We each have our own way of being organized and for many that means piles of paper spread all over our desks or in see through containers. If your Organizing Style is to have everything in sight then this session is for you. In this podcast we discus...
43 Marketing for Worlds
December 07, 2021 03:47 - 13 minutes - 12.6 MBWriting in another author's world is a great way to gain experience, discover new readers, and collaborate with other authors. In this podcast, we give you the inside information on what you need to consider when writing in an author created world, how to create your own author world, and what to do if you want to write in a fan fiction world
42 Writing in Worlds
November 30, 2021 06:45 - 20 minutes - 19.6 MBThis podcast is all about author created worlds, creating your own author world, and writing in a fan fiction world. Writing in an existing world is a great way to gain experience, discover new readers, collaborate with other authors, or try your hand at writing. In this podcast, we give you the inside information on what you need to consider when writing in an author created world, how to create your own author world, and what to do if you want to write in a fan fiction world.
41 Attending Conventions: Join in the Fun
November 25, 2021 02:01 - 22 minutes - 21.3 MBIn this podcast, we take a deep dive into conventions as both a reader and an author and how to make the most of your time at a Con. What are the most important things for an author to do at a Con? Hint: it is not to thrust your book at every passerby!
40 How To Increase Your Reach Using Goodreads
November 18, 2021 12:19 - 11 minutes - 7.97 MBGoodreads is an incredibly powerful tool for an author and yet misconceptions abound which prevent authors from tapping into the goldmine that is Goodreads. In this episode, we have a look at how you can use the strengths of Goodreads to connect with readers and promote your books to a new audience.
39 How to Improve Your Editing on a Budget
November 09, 2021 11:15 - 17 minutes - 16.5 MBIn this podcast, we look at how to edit your story on a budget. Editing can be a stressful part of the finishing your book but with the right tools and people helping you, you can release a highly polished edited story on a tight budget.
39 How to Improve Your Editing on a Budget
November 09, 2021 11:15 - 17 minutes - 16.5 MBIn this podcast, we look at how to edit your story on a budget. Editing can be a stressful part of the finishing of your book but with the right tools and people helping you, you can release a highly polished edited story on a tight budget.
38 Our Favorite Apps To Help You Write Anywhere
October 27, 2021 07:04 - 20 minutes - 19.4 MBIn this podcast, we share our three top apps that help us write faster, easier, and better. What are the best tools to use when you are writing your story? Listen in.
37 Our Favorite Apps To Keep Us Organized
September 20, 2021 22:00 - 20 minutes - 19.1 MBIn this podcast, we're talking about apps that keep us organized. I don't know if anyone has ever had a month like me when you just go, "Oh my gosh, there's too much work and not enough hours in the day". These are the apps that keeps us sane and productive!!
36 What To Do With A Surprise Plot Twist
September 13, 2021 22:00 - 13 minutes - 12.6 MBSo what happens when a plot or a character surprises you? How do you embrace them and tap into the excitement that you're feeling about the stories and about the characters and about the plot twists that come into it? In this podcast, we give you tips for what to do when a plot or character surprises you with a twist. And not one of those tips involves throwing the twist out!
35 How to Write Newsletters That Get Opened
September 06, 2021 22:00 - 15 minutes - 14.8 MBA lot is written about writing author newsletters and tricks to getting your subscribers to open them. We have found a simple 3-step process works best and we share our process with you in this podcast. Don't knock it because it's simple. Simple works!