BONUS - The man who convinced Jerry Seinfeld to star in an ad for a small Australian company (John Dwyer)

Get Jerry on

English - April 26, 2021 02:00 - 18 minutes - 12.5 MB
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How did he do it?

John Dwyer was a marketing consultant for Australian financial institution the Greater Building Society in 2009 when he somehow convinced Jerry to star in their latest ad.

The company was based in Australia's seventh largest city, Newcastle, home to just over three hundred thousand people.

'JD' as Jerry called him had to get creative in order to convince Jerry to star in the commercial as he rejects thousands of companies every year.

Given JD achieved what I am striving for here Ion the podcast, I had to track him down and find out exactly how he did it.

Enjoy!