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239 episodes - English - Latest episode: 16 days ago -Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
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Episodes
Episode 337 - Getting Back to Basics
April 09, 2024 05:00 - 3 minutes - 2.77 MBIn today’s episode we're talking about the changing landscape of data privacy and its impact on marketing. There's a shift happening, and it's forcing us to return to marketing fundamentals. Listen and find out more at DelosInc.com/episode337.
Episode 336 - Don't Sound Like a Robot
April 02, 2024 05:00 - 3 minutes - 3.07 MBIn today’s episode we’re talking about how AI can help you create content. Listen and find out more at DelosInc.com/episode336.
Episode 335 - Easy Videos
March 26, 2024 05:00 - 3 minutes - 2.52 MBIn today’s episode we’re talking about creating your very own Google Business Profile video using the free design program in Canva. Listen and find out more at DelosInc.com/episode335.
Episode 334 - Get More Leads
March 19, 2024 05:00 - 3 minutes - 3.12 MBIn today’s episode we’re talking about how it's essential to know how to connect with potential customers and leverage it effectively for lead generation on Instagram. Listen and find out more at DelosInc.com/episode334.
Episode 333 - Company Articles on LinkedIn Get a Boost
March 12, 2024 05:00 - 2 minutes - 2.26 MBIn today’s episode we’re talking about a new LinkedIn feature: sponsored articles. If you're using LinkedIn for your business, this is yet another tool for you to use to promote your business. Listen and find out more at DelosInc.com/episode333.
Episode 332 - Google's SEO Starter Guide
March 05, 2024 06:00 - 4 minutes - 3.44 MBIn today’s episode we’re talking about the latest guide from Google which is all about the world of Search Engine Optimization (SEO) for small business owners. Listen and find out more at DelosInc.com/episode332.
Episode 331 - Updates for YouTube Creators
February 27, 2024 06:00 - 3 minutes - 2.84 MBIn today’s episode we’re talking about the latest updates on YouTube. Listen and find out more at DelosInc.com/episode331.
Episode 330 - Land in the Inbox
February 20, 2024 06:00 - 5 minutes - 4.15 MBIn today's Tech News Tuesday episode, we’re talking about spam prevention, and how recent changes by Google,Yahoo and Apple mean you may need to take additional steps to make sure your emails get delivered to their users. Listen and find out more at DelosInc.com/episode330.
Episode 329 - What's in Your Mix?
February 13, 2024 06:00 - 4 minutes - 3.86 MBIn today’s episode we’re talking about creating your social media mix—and it's not just about posting, it's about making those posts consistently count. Listen and find out more at DelosInc.com/episode329.
Episode 328 - Where Are You Landing?
February 06, 2024 06:00 - 3 minutes - 3.25 MBIn today’s episode we’re talking about the fundamentals of landing pages. Landing pages are the most direct way to convert a higher percentage of your visitors into leads. Listen and find out more at DelosInc.com/episode328.
Episode 327 - Clear Out the Clutter
January 30, 2024 06:00 - 3 minutes - 3.07 MBIn today’s episode we’re talking about digital clutter—specifically, clearing out the cobwebs on your website in order to improve your search rankings. It's like giving your digital home a good spring cleaning, even though it still feels like winter in the real world. Listen and find out more at DelosInc.com/episode327.
Episode 326 - Planning on LinkedIn Ads?
January 23, 2024 06:00 - 2 minutes - 2.47 MBIn today’s episode we’re talking about a trend in social media ads, it’s the surge in LinkedIn advertising. Listen and find out more at DelosInc.com/episode326.
Episode 325 - AI is Coming for Influencers
January 16, 2024 06:00 - 3 minutes - 3.19 MBIn today’s episode we’re talking about some influencers making their mark in the content creator economy, racking up followers and attracting big brands, all without being real. Listen and find out more at DelosInc.com/episode325.
Episode 324 - Dust Off Your Google Profile
January 09, 2024 06:00 - 4 minutes - 3.81 MBIn today’s episode we’re talking about some Google Business Profile updates that may affect your local rankings. Listen and find out more at DelosInc.com/episode324.
Episode 323 - Double Down On Getting Emails in 2024
January 02, 2024 06:00 - 4 minutes - 3.65 MBIn today’s episode we’re talking about how email marketing lets you build relationships with your audience. Listen and find out more at DelosInc.com/episode323.
Episode 322 - 3 Tips for Video Engagement
December 26, 2023 06:00 - 2 minutes - 2.53 MBIn today’s episode we’re talking about the hottest trend of 2024—short-form videos on social media. Listen and find out more at DelosInc.com/episode322.
Episode 321 - What's Your 2024 Plan?
December 19, 2023 06:00 - 4 minutes - 3.78 MBIn today’s episode we’re talking about the foundation of digital marketing success. It's all about focusing and understanding your ideal customer's needs— know your audience, refine your message, and offer value. Listen and find out more at DelosInc.com/episode321.
Episode 320 - Your Recommended Content
December 12, 2023 06:00 - 3 minutes - 2.7 MBIn today’s episode we’re talking about algorithms and how they're shaping what you see on platforms like Facebook and Instagram. Listen and find out more at DelosInc.com/episode320.
Episode 319 - It's Time for Digital Marketing LIVE!
December 05, 2023 06:00 - 5 minutes - 4.79 MBIn today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing LIVE! is a special 3-day, live, virtual event for business owners and professionals like you. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. We know it can be overwhelming, but not when you follow our proven plan to get you more clients,...
Episode 318 - Where Do You Listen to Podcasts?
November 28, 2023 06:00 - 3 minutes - 2.58 MBIn today’s episode we've got a quick news roundup on some developments in the podcasting universe. Recent announcements from Google, Spotify and more impact you if you have a podcast or are thinking of starting one. Listen and find out more at DelosInc.com/episode318.
Episode 317 - Support Your Local Business
November 21, 2023 06:00 - 2 minutes - 2.5 MBIn today’s episode we’re talking about Small Business Saturday and why supporting small businesses in your community all year long is crucial. Tune in for a dose of inspiration on how you can make a difference in your community, and find out more at DelosInc.com/episode317.
Episode 316 - Insta Up Levels
November 14, 2023 06:00 - 3 minutes - 2.73 MBIn today’s episode we’re talking about some of the latest Instagram updates that can benefit small businesses. Discover how these tools can up-level your social media marketing strategy. Listen and find out more at DelosInc.com/episode316.
Episode 315 - It All Ads Up
November 07, 2023 06:00 - 3 minutes - 2.97 MBIn today’s episode we’re talking about the rising costs of digital marketing advertising prices, and how a small business can adapt and find new strategies to reach their audience. Listen and find out more at DelosInc.com/episode315.
Episode 314 - Don’t Be Scared of Video Marketing
October 31, 2023 05:00 - 4 minutes - 3.63 MBIn today’s episode we’re talking about your fear of using video marketing. Most people, young and old, are beginning to rely on videos from businesses. Video is now accessible on all the major social media networks, so everyone is relying more heavily on this type of content in their research phase of the buyer’s journey. Is it time for you to get over your fear? Listen and find out more at DelosInc.com/episode314.
Episode 313 - It's That Time of Year
October 24, 2023 05:00 - 4 minutes - 3.35 MBIn today’s episode we’re talking about your Black Friday campaign. When should you start and what should you say? After all, we're only a month away? Don't miss out on this actionable digital marketing advice to boost your Black Friday email campaign's success. Listen and find out more at DelosInc.com/episode313.
Episode 312 - Do You Search for Videos First?
October 17, 2023 05:00 - 4 minutes - 3.25 MBIn today’s episode we’re talking about the surging popularity of short-form video content. There’s a fascinating trend among Gen Z, who are reshaping the way we search for information. Instead of relying on traditional text-based queries on Google, they're increasingly gravitating towards video platforms such as YouTube and TikTok. Listen and find out more at DelosInc.com/episode312.
Episode 311 - Your Digital Marketing Success Plan
October 10, 2023 05:00 - 5 minutes - 4.5 MBIn today’s episode we’re talking about how to get successful results from your digital marketing efforts, and how it requires a plan. Starting with a good plan will not only help you grow your business, but saves you time and effort in implementation. We’ve created a plan you can adopt for your organization to put you on the right path. Listen and find out more at DelosInc.com/episode311.
Episode 310 - Mastering YouTube Descriptions
October 03, 2023 05:00 - 4 minutes - 3.38 MBIn today’s episode we’re talking about optimizing your YouTube channel by creating engaging YouTube descriptions. Listen and find out more at DelosInc.com/episode310.
Episode 309 - They Won't Want to Unsubscribe
September 26, 2023 05:00 - 4 minutes - 4.07 MBIn today’s episode we’re talking about your email marketing and common mistakes we see you making. Email marketing is still a powerhouse in the digital marketing landscape and unlike some social media platforms, it is not going away. But we still see a lot of businesses who are not taking advantage or are not getting the results they could. Are you making these mistakes? Listen and find out more at DelosInc.com/episode309.
Episode 308 - Don't Want to be On Camera? There's an AI for That!
September 19, 2023 05:00 - 4 minutes - 3.45 MBIn today’s episode we’re talking about the world of AI video generators for creators and marketers. There are quite a few tools that have become invaluable for producing high-quality videos efficiently. Listen and find out more at DelosInc.com/episode306. Watch and see how we look on our YouTube channel! https://www.youtube.com/user/DelosIncorporated
Episode 307 - Are You Ready for the Holidays?
September 12, 2023 05:00 - 4 minutes - 3.79 MBIn today’s episode we’re talking about some of the shopping trends to help you prepare for your holiday marketing. Listen and find out more at DelosInc.com/episode307.
Episode 306 - Who Has The Password?
September 05, 2023 05:00 - 3 minutes - 2.73 MBIn today’s episode we’re talking about Google's new policy of removing inactive Gmail accounts. Is there an old Gmail account managing your Google Business Profile or YouTube account? Listen and find out more at DelosInc.com/episode306.
Episode 305 - New Google Guidelines for Your Hours
August 29, 2023 05:00 - 3 minutes - 2.72 MBIn today’s episode we’re talking about how Google has recently updated their guidelines for businesses managing profiles on Search and Maps. Listen and find out more at DelosInc.com/episode305.
Episode 304 - Shorts are More Fashionable than Ever
August 22, 2023 05:00 - 2 minutes - 2.39 MBIn today’s episode we’re talking about YouTube Shorts, and the new features designed to help with content creation and engagement with your audience. Listen and find out more at DelosInc.com/episode304.
Episode 303 - Summer of Social Media Shenanigans
August 15, 2023 05:00 - 3 minutes - 2.84 MBIn today’s episode we’re talking about some of the recent dramatic shifts in the world of social media. Twitter has undergone a significant transformation, Meta has introduced a brand-new app, and TikTok is adding a new feature as well. Listen and find out more at DelosInc.com/episode303.
Episode 302 - Don’t Get Locked Out!
August 08, 2023 05:00 - 6 minutes - 5.4 MBIn today’s episode we're talking about a few steps that you should take to make sure that you own and control and don't lose access to your online presence. Listen and find out more at DelosInc.com/episode302.
Episode 301- Don't Be a Phony: Mastering Online Reviews for Your Small Business
August 01, 2023 05:00 - 3 minutes - 2.94 MBIn today’s episode we’re talking about the Federal Trade Commission's proposal for a ban on fake reviews and the fines and penalties that come along with that. Listen and find out more at DelosInc.com/episode301.
Episode 300 - What Are Your Customers Really Doing on Social Media?
July 25, 2023 05:00 - 3 minutes - 2.77 MBIn today’s episode we’re talking about social media and why people spend an average of three hours per day scrolling through their feeds. That’s a lot of time to spend scrolling! But, have you ever wondered what exactly they're doing during all that time? Listen and find out more at DelosInc.com/episode300.
Episode 299 - What's New with YouTube: Enhancing Your Online Marketing Efforts
July 18, 2023 05:00 - 3 minutes - 2.84 MBIn today’s episode we’re talking about the latest updates and features on YouTube that can help small businesses improve their online marketing efforts. Listen and find out more at DelosInc.com/episode299.
Episode 298 - Your Summer Marketing Plan
July 11, 2023 05:00 - 8 minutes - 6.1 MBIn today’s episode we’re talking about the essentials of your summer marketing plan. It's the perfect time to revisit those goals you set at the beginning of the year and fine-tune your marketing strategies. Listen for the five practical tips and insights we have to help small businesses like yours step up their online marketing game this summer. Listen and find out more at DelosInc.com/episode298.
Episode 297 - ChatGPT Planned Our BBQ
July 04, 2023 05:00 - 10 minutes - 8.3 MBIn today’s episode we’re talking about AI, and specifically ChatGPT. We decided to ask it to plan our 4th of July barbecue, and we were pleasantly surprised on what it planned out for our event. Listen and find out more at DelosInc.com/episode297.
Episode 296 - What's Your Call to Action?
June 27, 2023 05:00 - 3 minutes - 2.65 MBIn today’s episode we’re talking about talking about calls to action. What is it you want someone to do next? Do you want people to sign up for a service, get involved, or purchase a product? Having a clear call to action will help drive business from your website. Listen and find out more at DelosInc.com/episode296.
Episode 295 - Essentials for Your Website Homepage
June 20, 2023 05:00 - 6 minutes - 5.12 MBIn today’s episode we’re talking about some of the essential elements of the homepage of your website. It is probably the first thing that many of your potential customers will see. Are your essentials there? Listen and find out more at DelosInc.com/episode295.
Episode 294 - Is Your Website Working for You?
June 13, 2023 05:00 - 4 minutes - 3.76 MBIn today’s episode we’re talking about how crucial your website is. It's the platform that you own and control, and must be a central part of your marketing strategy. Are you covering all the basics to make your website truly an effective marketing vehicle that works for you? Listen and find out more at DelosInc.com/episode294.
Episode 293 - Are You Ready for Gen Z?
June 06, 2023 05:00 - 3 minutes - 2.53 MBIn today’s episode we’re talking about the people who are identified as Gen Z, those who are between eight and 23 years old. Are you factoring them into your digital marketing plans? Listen and find out more at DelosInc.com/episode293.
Episode 292 - Choose the Right Image
May 30, 2023 05:00 - 3 minutes - 3.08 MBIn today’s episode we’re talking about why getting the right images is important since visuals are naturally more interesting and engaging, so we wanted to share some free or inexpensive resources for images that you can use in your content. Listen and find out more at DelosInc.com/episode292.
Episode 291 - Ask and You Shall Receive
May 23, 2023 05:00 - 4 minutes - 3.91 MBIn today’s episode we’re talking about how you talk with an AI chat bot to get good results. In other words, what prompt do you type in to get a good answer? Listen to our top three tips for getting better results from AI tools like chat GPT and find out more at DelosInc.com/episode291.
Episode 290 - Local E-E-A-Ts
May 16, 2023 05:00 - 4 minutes - 3.41 MBIn today’s episode we’re talking about how Google is evaluating helpful content using EAT (it stilled called EAT even though not there are two E's - E-E-A-T Experience, Expertise, Authoritativeness, Trustworthiness and this looks in practice for businesses that have a local audience. Listen and find out more at DelosInc.com/episode290.
Episode 289 - Digital Marketing LIVE!
May 09, 2023 05:00 - 5 minutes - 4.36 MBIn today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing LIVE! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. A good online presence is cri...
Episode 288 - Get the Most Out of LinkedIn
May 02, 2023 05:00 - 6 minutes - 4.9 MBIn today’s episode we’re talking about some tips on optimizing your LinkedIn profile to get better engagement with your followers. Listen and find out more at DelosInc.com/episode288.