Flipping the Script on Customer Advocacy - Polly Lambert, Head of Global Marketing, Retail Solutions
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English - January 20, 2022 22:00 - 42 minutes - 29.2 MBManagement Business Entrepreneurship leadership teamwork culture trust alignment transformation high growth productivity fulfilment why Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Customer Advocacy is the ultimate teaming between Customer and Vendor. Polly Lambert, an Expert in Advocacy in the Tech Industry joins Sam and Vic to share some thought provoking ideas on how to get the best from your Advocacy Program, whatever size company you are.
Vic apologises in advance for her whooping - but it is a great example of sub consciously doing the right thing, and learning for next time to make it conscious and deliberate! (This will make sense when you listen!)
Polly’s definition of Customer Advocacy
“Using the voice of those who have, to earn the trust of those who could.”