0249 - A Change of Mood

Get A Better Broadcast, Podcast and Voice-Over Voice

English - September 05, 2021 23:01 - 2 minutes - 1.57 MB - ★★★★ - 4 ratings
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Previous Episode: 0248 - Brand Voices

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0249 - A Change of Mood

Those voicing commercials or longer presentations such as e-books or explainers will have to work to alter their ‘performance attitude’ during a script. That’s because:

· The script will call for different ‘delivery feels’ to be reflected within the same read

· A single ‘mood’ will be wearing on the presenter and the listener

· A sometimes-subtle change of mood in the delivery aids understanding and the flow of the read

Think of an advert for a mortgage company which may have a reassuring and comforting tone with the voice-over talking about fulfilling your dreams of owning your own home. You can imagine that that would be read in a warm, reassuring style, slower paced and possibly in a lower pitch.

But at the end of the ad there needs to be a disclaimer along the lines of “Your home may be repossessed if you do not keep up repayments on your mortgage…”, or for a mobile phone offer “Subject to status, availability and connection to 18-month contract. Unlimited calls to landlines or same-network mobiles only. Fair-use policy, terms and 60-minute call cap applies".

These phrases are a legal obligation, and although they have to be read intelligibly, for the advertiser (and probably the listener and the radio station as well), they may be considered ‘clutter’. So, they are put at the end of the commercial, and with a different tone: with high energy, at a quick rate, less conversationally, and often with more projection.

Through these around-5-minute episodes, you can build your confidence and competence with advice on breathing and reading, inflection and projection, the roles played by better scripting and better sitting, mic techniques and voice care tips... with exercises and anecdotes from a career spent in TV and radio studios. If you're wondering about how to start a podcast, or have had one for a while - download every episode!

And as themes develop over the weeks (that is, they are not random topics day-by-day), this is a free, course to help you GET A BETTER BROADCAST, PODCAST AND VIDEO VOICE.

Look out for more details of the book during 2021.

Contacts: https://linktr.ee/Peter_Stewart

Peter has been around voice and audio all his working life and has trained hundreds of broadcasters in all styles of radio from pop music stations such as Capital FM and BBC Radio 1 to Heart FM, the classical music station BBC Radio 3 and regional BBC stations. He’s trained news presenters on regional TV, the BBC News Channel and on flagship programmes such as the BBC’s Panorama. Other trainees have been music presenters, breakfast show hosts, travel news presenters and voice-over artists.

He has written a number of books on audio and video presentation and production (“Essential Radio Journalism”, “JournoLists”, two editions of “Essential Radio Skills” and three editions of “Broadcast Journalism”) and has written on voice and presentation skills in the BBC’s in-house newspaper “Ariel”.

Peter has presented hundreds of radio shows (you may have heard him on BBC Radio 2, BBC Radio 4, Virgin Radio or Kiss, as well as BBC regional radio) with formats as diverse as music-presentation, interview shows, ‘special’ programmes for elections and budgets, live outside broadcasts and commentaries and even the occasional sports, gardening and dedication programmes. He has read several thousand news bulletins, and hosted nearly 2,000 podcast episodes, and is a vocal image consultant advising in all aspects of voice and speech training for presenters on radio and TV, podcasts and YouTube, voiceovers and videocalls.

The podcast title refers to those who may wish to change their speaking voice in some way. It is not a suggestion that anyone should, or be pressured into needing to. We love accents and dialects, and are well aware that how we speak changes over time. The key is: is your voice successfully communicating your message, so it is being understood (and potentially being acted upon) by your target audience?

This podcast is London-based and examples are spoken in the RP (Received Pronunciation) / standard-English / BBC English pronunciation, although invariably applicable to other languages, accents and dialects.

Music credits:

"Bleeping Demo" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

Link: https://incompetech.filmmusic.io/song/7012-bleeping-demo