Dr. Edward Maibach - Communicating Climate -023- 4/16/21

Dr. Edward Maibach is one of the foremost communications scientists in the country.
On climate change, it is a contest between fact and opinion, between science and those who, for monetary reasons or politics, deny that science - and therefore deny the existence of a warming planet and all the dangers that portends.
Dr. Maibach has begun enlisting the help of meteorologists and journalists in the news media to educate themselves on the far reaching impacts of the science.  When he began, it was an uphill battle.  Though scientists themselves, half of all meteorologists in the country didn't believe the science of climate change.  How could the most trusted scientists that the average person is aware of be able to tell the true story.  It was Ed Maibach's goal in life.