Climate Matters Communication - Dr. Ed Maibach - Episode 023

Dr. Edward Maibach is the head of the Center for Climate Change Communication at George Mason University using practical and scientific approaches to research into attitudes on how the public perceives climate change, and how facts are presented.
His work is both data driven and practical.  After a decade of research on attitudes within the general public, he launched a program called Climate Matters in the Newsroom.  He started with meteorologists and in surveys found that about half of them didn't accept the science of climate change.  Over a decade the numbers of television weathermen and women came to the conclusion that the science behind climate change was accurate, and began reporting out facts on how climate change was and would affect the local and regional populations who watched them.  Since then, Dr Maibach has expanded the messaging to journalists, as well.  Since its inception, the number of people who say they care about climate change has skyrocketed.  How he did it, in this podcast.