Choose Your Best Online Channel

Geoff McDonald Choose Your Best Online Channel GeoffMcDonald.com

Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about: What online channels are you using? And, which ones are you best suited to? Image from: Social…

Geoff McDonald Choose Your Best Online Channel GeoffMcDonald.com

Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about:

What online channels are you using?
And, which ones are you best suited to?

Image from: Social Media Examiner – their podcast is one of my favorites – listen to it for the latest thinking on how to succeed on these individual channels.

[Tweet “Choose your best online channels #socialmedia #content”]

That conversation has prompted this podcast episode where I share some of my thoughts and experience across a wide range of online channels. We consider:

Websites – Is this your home base or not?
Blog – Why it is not simply about writing
Podcast – The intimacy advantage and room to multi-task
Twitter – The two things that Twitter is brilliant at
Facebook – The challenge of personal versus private and business
Instagram – Is this a standalone medium or simply a feeder for Facebook?
YouTube – The big reason why I’m about to launch a YouTube channel
LinkedIn – The three things you can do on LinkedIn and why I’ve just upgraded to a Premium account
Google+ – Is this the poor cousin of Facebook?
Slideshare – Why slides shows are no longing just slideshows
We also discuss the critical importance of consistency and whether this is an attitude you can change or not.

[Tweet “Which online channel should you be using? #contentcreation”]

Show Links

Irma Zimmerman on Twitter @TellJuicy
Steven Pressfield, Turning Pro
Hubspot
Trav Bell – Our podcast interview with Trav
Trav Bell – The Bucket List Guy blog
Graeme Cowan – Our podcast interview with Graeme
Graeme Cowan on LinkedIn
Trevor Young on Slideshare

Related Blog Posts

Here are 3 related blog posts that highlight the three key questions to ask about deciding on your content channels:

How to Showcase Your Expertise
What are you good at?
What is best for your clients?

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