Ep 57 - Creating a 'Stickier' Business with Bizjuicer's Andy Goram

In our first episode of 2021 (and at the start of a 3rd lockdown) I'm delighted to be chatting to the founder of Bizjuicer, Andy Goram all about keeping our people happy and engaged and why that simply makes damned good business sense.

Andy is a business strategy and employee engagement consultant, but as someone who considers himself a hybrid of Marketing, Operations, and HR, he wanted his company to be a bit different from the norm.  Even the name, Bizjuicer, is a bit different.  But that's all about getting more great stuff out of your brand and the people that work within it.

Andy passionately believes that businesses and brands can be more successful if all their people, especially the ones closest to the customers, really get what you do and they feel emotionally connected to it, as this makes businesses stickier.  That means that your talent wants to stay with you because they thrive in your organisation, and your customers are more attracted to you because of the quality of the experience you deliver.

Andy has spent years engaging and aligning front line teams, business colleagues, external partners as well as C-Suite peers on strategic brand, marketing, cultural projects, and challenges.  Always with a dual focus on customer and employee experience.  In fact he loved doing that so much, he decided to set-up Bizjuicer to help more businesses successfully release the latent power of their people and brand combined.

Andy's passion for getting the best out of people and focusing on making sure communication is great and that values are lived across the whole organisation comes across so clearly and he shares his best tips for really engaging with your people.

You can follow Andy on LinkedIn or on his website Bizjuicer.com