In this era of great resignation, we know that the new generation of employees is looking for companies that connect them to a purpose. Now more than ever, being a purpose-led company is becoming very important. How do you transform and become one? In this episode, we sit down with none other than a social enterprise advocate, Kim Allchurch-Flick. She talks about the importance of purpose and its benefits to businesses and organizations. On involving with social issues, Kim discusses all about being a social enterprise and how companies can do more than just sell a product. Plus, she also shares her insights on introvert versus extrovert sales, the power of contrasts, and finding a purpose that connects you to your people and communities. Tune in as Kim tells us more about why it is imperative to be purpose-led, not only for your company but also for the world.