We are in an age of rapid content creation. Unfortunately, the speed with which things are produced, it has become more about quantity than quality. The true good stories get lost. Mark M. Smeltzer has observed this, calling for more quality content that brings value. He is a writer, actor, producer, and director strictly focused on producing his own content, working with fellow entertainment professionals, and helping others achieve their dreams. In this episode, he joins Andy McDowell and Zach Levy to take us behind the scenes of Hollywood and share how leadership and culture show up in the entertainment industry. Mark highlights the importance of storytelling, especially in creating authentic and valuable content. Much like in any business, if people don't trust you, it doesn't matter how good of a story, product, or service you have. It's not going anywhere, nor is it going to be heard.