Most people would look at the brand when buying a product, and that’s an essential part business owners should delve into. Joining us in this episode is Fritz Colinet, who is a seasoned executive creative director, strategist, and brand builder with over 25 years of experience in marketing, brand development, and creative direction. Fritz discusses how business owners could build a powerful brand and explains the five stages of a buying cycle and the role of a strategic advisor to the business. Fritz also touches upon the customer journey and why it’s important to think about. How will you keep your customers in your business and make them remember your brand? Join us and grab nuggets of wisdom from your brand builder, Fritz Colinet, in today’s conversation.