Building A D2C Product From Scratch with Caleb Ulffers from Haven Athlethic
General Principles
English - May 28, 2021 23:00 - 52 minutes - 48.1 MBEntrepreneurship Business Society & Culture Philosophy creator economy creator entrepreneur mental models small businesses passion economy the hustle decision making frameworks ideas indihacker Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Wonder how to start your own D2C Product and Brand?
Caleb Ulffers (@calebulf) shares with Daniel Jiang (@ikigaibydesign) about how he started Haven Athlethic. Coming from a marketing background and solving a problem he had himself after a gym mishap, Caleb went and built a product that he would enjoy. Listen in as Caleb shares his experiences on how he learned how to build and sell a product from scratch. His lessons would be very valuable to anyone hoping to start their own D2C company.
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Show notes:
* (2:11) How to conceptualise and design your product
* (5:12) How to do pre-sales
* (10:01) How to work with family and friends
* (12:15) How to find the right manufacturer
* (19:08) Noah Kagan and company validation
* (21:21) Spending money on ads
* (30;57) Pricing for samples
* (36:41) Building relationships with suppliers
* (41:52) Talking to customers