Armoire's startup survival story

GeekWire

English - February 19, 2022 13:38 - 42 minutes - 39.1 MB - ★★★★★ - 110 ratings
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Armoire CEO and founder Ambika Singh and her team built a women's clothing subscription service with their "bosslady" members in mind, providing an on-demand wardrobe of apparel primarily for work and events.

Two years ago, the Seattle-based startup was on a roll, posting a record month in February 2020 after growing nearly 400% in 2019. But then came the pandemic. Armoire's members no longer needed to dress up for the office or to go out.

So close the door on Armoire, right? Not so fast.

Ambika Singh talks with GeekWire's John Cook and Todd Bishop about Armoire's survival story, how the startup's underlying business works, competition with Rent the Runway and others, its return to the office, and what's next in its startup journey.

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