The Embrace of Events by Traditional Marketing Agencies (Episode 176)

GatherGeeks by BizBash: The Event Industry Podcast

English - December 09, 2019 18:59 - 51 minutes - 72.8 MB - ★★★★★ - 36 ratings
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Previous Episode: Creating High-End Experiences for Ultra V.I.P.s (Episode 175)

Next Episode: How Event Vendors Can Become More Strategic (Episode 177)

Hosts: David Adler, Beth Kormanik
Guest: Russ Lidstone

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Russ Lidstone, group C.E.O. for the Creative Engagement Group, a London-based collection of experiential, digital, and employee engagement agencies. Lidstone discusses his unusual company model and whether having different brands with different specialties under one umbrella will become more popular. Lidstone also shares smart tips for recruiting and retaining good employees, why you should challenge your team to take risks, ways new technology and formats can increase—and measure—event effectiveness, the rise of “microcontent,” and much more.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 51:57