How to Strategically Manipulate Events (Episode 121)

Hosts: David Adler, Beth Kormanik
Guest: Jes Gordon

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Jes Gordon, owner of New York-based design and production firm Jes Gordon/Proper Fun. The veteran producer discusses how she masterminds event design to create a stellar first impression, and how she thinks through the entire guest experience. She dives into specific strategies she uses to set the perfect tone for both clients and guests—including ways to manipulate it if things start to go awry—and why personalization is so crucial.