How Millennial Event Agencies Are Making Brands Cool Again (Episode 84)
GatherGeeks by BizBash: The Event Industry Podcast
English - February 06, 2018 01:36 - 31 minutes - 28.7 MB - ★★★★★ - 36 ratingsBusiness Arts Design designers launch party planning bizbash catering conferences eventplanning events eventtechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hosts: David Adler, Beth Kormanik
Guest: Brian Feit
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Brian Feit, the owner of New York-based entertainment marketing agency BMF Media. Feit takes us behind the scenes at his hip agency, sharing how his young staff of 75 uses music, social media influencers, and technology such as VR to make cool, attention-grabbing events for brands such as MasterCard. He dives into the power of live music at events, which social media is the most effective right now, how to attract influencers who will actually make a difference, and the ways experiential marketing has changed in recent years.
Download or subscribe to the show at bizbash.com/gathergeeks. Running time 31:23.