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How Micro-Influencer Marketing Can Play a Role in Any Type of Event
GatherGeeks by BizBash: The Event Industry Podcast
English - September 20, 2021 22:09 - 43 minutes - 34.9 MB - ★★★★★ - 36 ratingsBusiness Arts Design designers launch party planning bizbash catering conferences eventplanning events eventtechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of GatherGeeks, BIzBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense.
Sponsored by Ticketbud. Running time 43:22.