Creating Authentic Brand Experiences in a Tech-Driven Age (Episode 127)

GatherGeeks by BizBash: The Event Industry Podcast

English - December 18, 2018 00:20 - 44 minutes - 41.2 MB - ★★★★★ - 36 ratings
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Previous Episode: Managing Event Rental Chaos—Special Edition

Next Episode: How Face-to-Face Events Can Change the World (Episode 128)

Hosts: David Adler, Beth Kormanik

Guest: Dan Mannix

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Dan Mannix, president and C.E.O. of New York-based marketing agency CSM LeadDog. Mannix gives a comprehensive look at his event philosophy, discussing the different between "events" and "experiences," why he hires people with diverse backgrounds, when to avoid using technology, and why traditional sponsorships don't work anymore. He shares recent examples from his own events for the likes of NBC and Oprah, plus ways to deal with superfans, how to celebrate a win, and more

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 44:33.