10 New Rules for Event Success (Episode 124)
GatherGeeks by BizBash: The Event Industry Podcast
English - November 26, 2018 21:43 - 48 minutes - 45.2 MB - ★★★★★ - 36 ratingsBusiness Arts Design designers launch party planning bizbash catering conferences eventplanning events eventtechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: A New Way to Look at Event Sponsorships (Episode 125)
Hosts: David Adler, Beth Kormanik
Guest: Heather Mason
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Heather Mason, C.E.O. of event strategy and production company Caspian Agency. Mason takes us through what she calls the “Caspian 10 Essentials,” a mix of overall strategies and nitty-gritty details for producing effective events. She shares why she puts budget last, her metrics for measuring success, why audience mix is so important, and more.
Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 49:00.