GSB07: How to Find, Hire, Train and Retain Employees | Part 2 of 6P's of Marketing Series
Gas Station Business 101 Podcast - How to Start, Run and Grow a Successful Gas Station Business
English - August 10, 2015 01:18 - 39 minutes - 23.2 MB - ★★★★★ - 53 ratingsCareers Business Investing businesschecklist businessplan gasstationbusiness howtostartabusiness retailbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I answer a very common question most small businesses struggle with, which is How to find, hire, train and retain the right people. This is also the 3rd 'P' of the famous 6 P's marketing mix.
It is a vast topic and a very important one. You can have the best location, fresh deli food and cheap fuel price but without the right people behind your register, you won't be able to see success. The right staffing is one of the very important keys to your success.
In this episode I discuss the following 10 step process how to hire, train and retain employees.
Where and how to find the right people to hire?
Asking the right question during interview
Providing proper training
Employee appearance
Motivating and empowering your employees
Teaching them marketing 101
Rewarding the right behavior
How to discipline bad behavior
Setting up Target & goal oriented incentives
Regular employee meetings and coaching
The book I want to mention today is called rich dad poor dad. By Robert Kiyosaki
It is a New York Times bestseller sold millions of copies; it has little over 4000 Customer reviews just on Amazon I am sure you can tell how popular this book really is. Let me just mention one observation from an editor's review of this book, the poor and the middle-class work for money, but the rich have money working for them.
It is a great read; I know you will thank me after reading it.