Gartner ThinkCast
221 episodes - English - Latest episode: 21 days ago - ★★★★ - 102 ratingsGartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the Digital Era. Join us every other Tuesday to get your competitive advantage. View all Gartner ThinkCast episodes at https://www.gartner.com/en/podcasts/thinkcast
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Episodes
The Secrets of Brands Winning at Digital Marketing
April 02, 2024 05:00 - 22 minutes - 15.4 MBIn the noisy world of digital marketing, what can catapult a brand to "genius" status? Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints....
How Data and Analytics Can Bring AI and Humans Together
March 19, 2024 05:00 - 26 minutes - 17.9 MBAs organizations implement AI in decision making and how work gets done, trustworthy data is essential to adding value every step of the way. Inadequate data governance or unclear AI ambitions leaves enterprises at risk of falling behind. In this keynote address from Gartner Data & Analytics Summit 2024, Distinguished VP Analyst Debra Logan and VP Analyst Ehtisham Zaidi emphasize that the journey toward becoming AI-ready is not solely about technology adoption but also embedding these ...
The Technical Debt Problem: What to Do When You've Fallen Behind
March 05, 2024 06:00 - 19 minutes - 8.69 MBOrganizations are navigating headwinds from all directions, and in this environment, many are falling behind when it comes to keeping up with the latest technology. When the issue is ignored or mismanaged, and the price to modernize systems becomes insurmountable, enterprises risk being crushed under “technical debt.” Gartner VP Analyst Roger Williams, who researches the future of infrastructure and operations, stresses the importance of continuous management over attempting to "spend your ...
Want to Impact Productivity, Sustainability and Value? Start With Supply Chain Efficiency.
February 20, 2024 06:00 - 27 minutes - 19 MBAs supply chains return to normal following the COVID shortages of the past few years, chief supply chain officers find themselves at an inflection point: balancing efficiency with output. Ken Chadwick, VP Analyst on the Gartner supply chain organizational development team and author of this year’s Future of Supply Chain report, explains how supply chain productivity creates value for enterprises as a whole. But to do so, supply chain leaders also must incorporate sustainability, techn...
How Far Will Your Enterprise Go With AI? Use the AI Opportunity Radar to Find Out.
February 06, 2024 06:00 - 25 minutes - 17.2 MBHow far does your enterprise want to go with artificial intelligence? Deciding this is what Gartner calls an “AI ambition” — and that's the starting point for spotting AI opportunities and executing on your plans. To help navigate the opportunities and limitations, Hung LeHong, a Gartner Distinguished VP Analyst whose work focuses on how C-level executives can anticipate changes to business models and customer trends caused by digital business, outlines why defining your AI ambition is...
Executives in a New Role: Here’s How to Get a Fast Start
January 23, 2024 06:00 - 20 minutes - 14.1 MBOne-quarter of executives are in the process of transitioning into a new role at any given time, and 40% say they are likely to move again within two years. If you are a seasoned executive who hasn’t signed up for a fresh opportunity, whether at your current organization or another, you likely will soon. The problem? Executive transitions are very challenging. Today’s economic uncertainty and heightened employee and public expectations make it hard to establish credibility quickly and delive...
Guide Your Organization With Our 2024 Future of Work Trends
January 09, 2024 06:00 - 27 minutes - 18.8 MBOver the past four years, business leaders have had to navigate working from home and returning to the office (several times over), and now, the need for a nimble, resilient workforce. Gartner’s annual future of work trends report provides key insights and actionable strategies to navigate workplace dynamics, which this year run the gamut from managing the impact of AI to employee conflict resolution to the four-day workweek. In this episode, Emily Rose McRae, a Senior Director Analyst...
Best of ThinkCast 2023: Generative AI, Generative AI and More Generative AI
December 26, 2023 06:00 - 28 minutes - 19.5 MBIn 2023, ThinkCast has covered mission-critical business topics from supply chain disruptions to hybrid work to strategic planning. But one topic has dominated the conversation: generative AI. For our best-of-the-year special, we’ve focused on three insightful angles you can use to explore generative AI. First, Gartner VP Analyst Svetlana Sicular goes over the basics of GenAI. Then, Afraz Jaffri, Director Analyst and the editor of this year’s AI Hype Cycle, explains why GenAI falls in ...
Generative AI in 2024: How to Move From Experimentation to Implementation
December 12, 2023 06:00 - 15 minutes - 10.7 MBAs the end of a transformative year approaches, enterprises are under pressure to determine their approach to generative AI and other technology trends. In this episode, which first aired as part of the Gartner original video series, Top of Mind, Global Chief of Research Chris Howard discusses three broad themes that emerged in the Gartner Top Strategic Technology Trends for 2024. Then he outlines how businesses can move beyond experimentation with what AI could be used for, to a comprehensi...
How to Raise Employee Engagement With Stability, Trust and Innovation
November 28, 2023 06:00 - 19 minutes - 8.9 MBFrom remote and hybrid work to quiet quitting and recession fears, the state of employee engagement has been in flux since the pandemic began. Now, HR and team leaders need a new approach to make employees feel connected to their organizations. In this keynote, originally delivered at Gartner ReimagineHR Conference, GVP Ania Krasniewska Shahidi, and Brent Cassell, VP, Advisory, demonstrate how and why stability, trust and innovation are the cornerstones of a new HR strategy. With 82% o...
Digital, Data and AI Are Finally Coming to Corporate Strategy Activities
November 14, 2023 06:00 - 28 minutes - 19.4 MBWhile many aspects of enterprises have undergone digital transformation in recent years, corporate strategy remains painstakingly analog. In this episode, we delve into the ways strategy leaders can use digital to inform and execute their planning processes. David Akers, a research director in Gartner’s strategy research group, explains how executives can incorporate digital elements, such as big data, advanced analytics and artificial intelligence, into corporate strategy formulation,...
Inside the Gartner Top Strategic Technology Trends for 2024
October 31, 2023 05:00 - 31 minutes - 21.6 MBAs customer expectations and business models evolve alongside AI, the 2024 Gartner Top 10 Strategic Technology Trends will help you cut through the noise and focus on what can meaningfully impact your business over the next few years. Each trend relates to one or more key themes for business: protecting and preserving past and future investments, building the right solutions for the right stakeholders at the right time, and delivering value both internally and externally. In this...
Why All Executives Should Focus on Sustainable Technology to Drive Growth
October 17, 2023 05:00 - 21 minutes - 14.9 MBIn a recent Gartner survey, 64% of CEOs said they view environmental sustainability as a growth opportunity. Coupled with the inclusion of sustainable technology on Gartner’s list of Top Strategic Technology Trends for 2024, it’s clear executives are ready to embrace sustainability throughout the organization. In this episode, Kristin Moyer, Distinguished VP Analyst in our executive leadership of digital business practice, discusses how executives can, together, unleash the potential o...
What Your CEO and CFO Are Thinking — and Why It Matters
October 03, 2023 05:00 - 22 minutes - 15.7 MBEach year, Gartner surveys CEOs, CFOs and other members of the C-suite on their most pressing priorities. We ask, what is causing short-term reactivity? Where is there alignment or disagreement? What trends will drive business for the remainder of this decade? In this episode, Marko Horvat, Vice President of Research in Gartner’s finance practice, discusses what matters most to CEOs today, how their priorities compare to those of the CFO, the greatest challenges in aligning priorities ...
The AI Hype Cycle 2023: Cloud AI Services Approach the Plateau of Productivity
September 19, 2023 05:00 - 19 minutes - 13.6 MBAfter a journey along the 2023 Gartner Hype Cycle™ for Artificial Intelligence, we’ve reached the final two stages: the Slope of Enlightenment and the Plateau of Productivity. Here, technologies have moved past the initial hype, and organizations are effectively putting them to use. In this episode, Senior Director Analyst Jim Scheibmeir discusses cloud AI services, many of which are low-code, and their potential to transform industries from manufacturing to finance. Then, Afraz Jaffr...
The AI Hype Cycle 2023: Autonomous Vehicles Sit in the Trough of Disillusionment
September 05, 2023 05:00 - 28 minutes - 19.6 MBIn the third installment of Behind the Hype, our four-part miniseries about the 2023 Gartner Hype Cycle™ for Artificial Intelligence, we descend into the trough of disillusionment. Contrary to popular belief, technologies that reach this phase of the Hype Cycle are not all ill-advised investments; sometimes, the market is adjusting and finding efficient uses for these technologies. Afraz Jaffri, a Director Analyst who focuses on data and analytics and AI and the editor of this year’s A...
The AI Hype Cycle 2023: Generative AI Reaches the Peak of Inflated Expectations
August 22, 2023 05:00 - 20 minutes - 14 MBIn the second installment of Behind the Hype, our four-part miniseries about the 2023 Gartner Hype Cycle™ for Artificial Intelligence, we climb to the peak of inflated expectations. Here, we discuss the most talked about — and possibly overhyped — technology of the year: generative AI (GenAI). First, Afraz Jaffri, a Director Analyst who focuses on data and analytics and AI and the editor of this year’s AI Hype Cycle, discusses the tell-tale signs that a technology has reached the peak ...
The AI Hype Cycle 2023: New Technologies on the Innovation Trigger
August 08, 2023 05:00 - 26 minutes - 18 MBWelcome to Behind the Hype, a four-part miniseries about the 25 technologies on the Gartner 2023 Hype Cycle™ for Artificial Intelligence. In each episode, we’ll explore the different phases of a Hype Cycle, what new innovations are included and when businesses can expect them to start providing real value. In this episode, Afraz Jaffri, a Director Analyst who focuses on data and analytics and AI and the editor of this year’s AI Hype Cycle, discusses how the 25 technologies were selecte...
Generative AI: From Human, to Machine, to Artificial Intelligence
July 25, 2023 05:00 - 16 minutes - 11 MBAs generative AI continues to capture business leaders’ attention, Gartner Global Chief of Research Chris Howard explores the evolution of intelligence, including generative, machine, human, swarm and artificial intelligence. Listen in to learn the capabilities and limitations of each and why understanding this is crucial to unlock the full potential of AI and humans alike. Dig Deeper: Learn More: What Generative AI Means for Business https://gtnr.it/3DnGGpz Watch Now: Mo...
Debunk Cybersecurity’s Biggest Myths to Deliver Maximum Impact
July 11, 2023 05:00 - 26 minutes - 18.3 MBCybersecurity leaders often find themselves playing catch up, retroactively defending their business against harmful attacks. To avoid this, chief security officers and their teams need to shift their mindsets to better align with other business functions and deliver maximum impact for the enterprise. In the opening keynote at Gartner Security & Risk Management Summit, North America, Leigh McMullen, Gartner Distinguished VP Analyst, and Henrique Teixeira, Gartner Senior Director Analy...
How to Actually Get Started With Generative AI in Your Business
June 27, 2023 05:00 - 17 minutes - 12.3 MBGenerative AI has gripped our imaginations and holds untold potential, but where do we go from here? Chris Howard, Gartner’s Global Chief of Research, is back with new insights from our video series, Top of Mind. He explores how humans relate to machines and why language itself is the key technology that underpins our evolving relationship to AI. He also looks at the promise of generative AI and how we can use it to make better decisions and reach more favorable outcomes. Dig Deeper: ...
How Marketers Can Deliver Profitable Growth by Doing More With Less
June 13, 2023 05:00 - 19 minutes - 13.1 MBIn Gartner’s most recent CMO Spend and Strategy Survey, 75% of marketing leaders said they feel pressured to do more with fewer resources. With economic headwinds, the rise of generative AI and a new focus on marginal growth, many CMOs and their teams are taking on increased responsibilities to show their value. But more is not always more when it comes to engaging with customers through digital marketing. In this opening keynote from the Gartner Marketing Symposium/Xpo™ 2023 conferenc...
Generative AI and Education: The Short-Term Risks and Long-Term Opportunities
May 30, 2023 05:00 - 23 minutes - 15.9 MBComing off the seismic shift to virtual learning during the pandemic, education is facing another wave of transformation, this time from technology. Although the rise of generative AI — specifically ChatGPT, a large language model (LLM) and example of generative AI — has many educators worried about plagiarism, it actually holds the potential to revolutionize the way students learn and academic institutions operate. According to Tony Sheehan, a Gartner VP Analyst focused on education,...
ChatGPT, LLMs and Generative AI: What Your Business Needs to Know
May 23, 2023 05:00 - 9 minutes - 6.7 MBIn this bonus episode of ThinkCast, Chris Howard, Gartner’s Global Chief of Research, explores how and why the generative AI application ChatGPT has taken the world by storm. He also dives into the opportunities and pitfalls of generative AI and the crucial role humans will play in harnessing this emerging technology. Dig Deeper: Learn More: Beyond ChatGPT: The Future of Generative AI for Enterprises https://gtnr.it/41oJdd6 Watch Now: Ask the Experts: The Impact of Gen...
How Leading Companies Leverage Software to Create New Value
May 16, 2023 05:00 - 21 minutes - 9.99 MBAccording to Gartner research, there was a 33% increase in demand for software engineering roles in 2022. And although there is a lot that goes into becoming a world-class software engineering organization, the payoff in growing your digital business and winning customer loyalty is substantial. Mike Gilpin, Managing Vice President in Gartner’s Software Engineering practice, says it’s a never-ending battle to out-innovate your competition and respond to disruptors in the market. In thi...
Adapt Your Business Strategy in the Face of Disruption
May 02, 2023 05:00 - 21 minutes - 14.9 MBAccording to Gartner research, only 29% of strategy leaders believe their plans change quickly enough in the face of unforeseen change. In just the past few years, enterprises have had to navigate a global pandemic, economic volatility and generative AI — cosmic shifts that can affect everything from budgeting to staffing to supply chain. A nimble strategic plan is crucial for businesses to come out the other side unscathed — or better. But, according to David Akers, research director ...
Generative AI: Understanding the Business Implications and Cutting Through the Hype
April 18, 2023 05:00 - 25 minutes - 17.3 MBChances are, you’ve heard a lot about ChatGPT in particular and, more broadly, generative AI over the past few months. As the technology and its adoption continue to rapidly develop, we’re joined by Gartner VP Analyst Svetlana Sicular, who works at the intersection of data and AI, to discuss the particulars of generative AI. In this episode, she covers generative AI’s potential to create designs or objects that humans may have otherwise missed. She also addresses the various use cases for ge...
Leadership Lessons From the First Female Thunderbird Pilot
April 04, 2023 05:00 - 21 minutes - 14.5 MBWhen it comes to elite team and personal performance, Nicole Malachowski, the United States Air Force’s first female Thunderbird pilot and a combat veteran, is best in class. After a tick-borne illness left her unable to walk, talk, read or write, Nicole left behind her distinguished career of service, but during her rehabilitation, she found a new purpose. In remembering and retelling stories of her as a military commander and leader, she discovered these moments held universal principles a...
The New Playbook for Technology Providers
March 21, 2023 05:00 - 23 minutes - 15.8 MBFor technology providers, product strategy continually evolves to account for: Increased reliance of people and enterprises on technology Emergence of new technologies Impact of macro forces, such as growing demands for sustainability In this episode, Ephraim Baron, a Senior Director within the Gartner for General Managers team, discusses how the democratization of technology expands digital responsibility and capabilities beyond IT, and moves actual technology purchasing de...
What’s Quiet Hiring Anyway? All Your Questions Answered
March 07, 2023 06:00 - 20 minutes - 14.3 MBLast year’s dominant work trend was quiet quitting — the idea that workers are over going above and beyond their required duties. But with the changing economic climate and many organizations looking to avoid adding headcount while increasing capabilities, 2023 has seen the rise of quiet hiring. So what is quiet hiring exactly, and is it a new idea at all? Here to answer these questions and more is Emily Rose McRae, a Senior Director of Research in our HR practice. In this session, wh...
7 Disruptions That Will Change How You Work — and Live
February 21, 2023 06:00 - 39 minutes - 27 MBRead the news or jump on social media on any given day, and you’re bound to hear about some new technology or innovation that promises to alter your life. But what will genuinely disrupt the status quo? Here to discuss the seven digital disruptions you might not see coming between now and 2027 is Distinguished VP Analyst and Gartner Fellow Daryl Plummer, who presents this list annually at Gartner IT Symposium/Xpo™ conference. From working in the metaverse to technologies becoming dispo...
How High-Performing Supply Chains Stand Out
February 07, 2023 06:00 - 18 minutes - 12.9 MBWhat do gold standard supply chain organizations do differently? For starters, the chief supply chain officer (CSCO) is viewed as a strategic business partner, which is only the case at 47% of organizations. A resilient and agile supply chain requires strong alignment between the CSCO and their C-suite peers. But that’s not all. In this episode, Jennifer Loveland, a Senior Director Analyst within the supply chain team at Gartner, discusses the four critical reinventions high-performing...
Start With Infrastructure and Operations to Navigate 2023’s Business Pressures
January 24, 2023 06:00 - 20 minutes - 14 MBOrganizations are facing massive internal and external challenges, such as supply chain disruptions, persistent inflation and labor shortages. While modern businesses need to align strategy, technology and workforce management, the key to fortifying yourself against these obstacles may lie in IT infrastructure and operations. This episode features Douglas Toombs, a VP Analyst for Infrastructure & Operations and keynote speaker at this year’s Gartner IT Infrastructure, Operations & Clo...
The Secrets to Implementing a Successful Hybrid Work Model
January 10, 2023 06:00 - 23 minutes - 15.8 MBAs economic conditions sour, leaders may be tempted to take back more control over work — by, for example, mandating a rigid return to the office. Our data shows that would be a big mistake. In this episode, Caitlin Duffy, Director of Research for Gartner’s HR practice, offers guidance on exactly which hybrid work model is most successful — based on Gartner’s survey of 400+ employees and leaders of organizations around the world who have worked consistently under some kind of hybrid-w...
Best of ThinkCast 2022: Recession Proofing, New Hype Cycle Technologies and Data Toolkits
December 27, 2022 06:00 - 24 minutes - 16.9 MBThis year, Gartner ThinkCast covered topics on the forefront of business and technology leaders’ minds. Now, as 2022 rolls to a close, we’re looking back at some of our most popular and thought-provoking conversations of the year. First, Alexander Bant, Chief of Research for CFOs at Gartner, details nine key actions financial leaders can take today to continue to drive agility and digital transformation — and successfully navigate the next 12 to 24 months. Then, Melissa Davis, V...
The Right Way to Measure Investments in Technology
December 13, 2022 06:00 - 23 minutes - 16.4 MBCIOs are increasingly expected to demonstrate that their investments in business digitalization and information technologies can deliver immediate top-line or bottom-line benefits. In this episode, Janelle B. Hill, Distinguished VP and Chief of Research for Gartner’s CIO practice, offers guidance to CIOs on showing how their investments are accelerating growth beyond what was previously possible with people and machines, creating “digital dividends.” Key actions she discusses i...
Get Ready for These Technology Trends in 2023
November 29, 2022 06:00 - 34 minutes - 23.8 MBTechnology trends are expected to impact enterprise strategies in the coming three years by enabling organizations to address four key priorities: - Optimizing resilience, operations or trust - Scaling vertical solutions, product delivery or everywhere - Pioneering customer engagement, accelerated responses or opportunity - Pursuing sustainable technology solutions In this episode, David Groombridge, a Distinguished VP Analyst within the IT Leaders and Technical Profession...
How to Purchase Technology and Avoid Regret
November 15, 2022 06:00 - 24 minutes - 17.1 MBEnterprise technology purchasing has changed and continues to evolve, but whether that evolution occurs rapidly enough to meet the demands of digital transformation remains to be seen. A 2022 Gartner survey revealed that 62 percent of recent technology purchases failed to meet respondents’ expectations; only 13 percent said that their purchase both met their expectations and that they did not settle when it came to making their final technology selection to purchase. Still, 85 percent of re...
Strategies for Leading the Next Phase of Growth
November 01, 2022 05:00 - 16 minutes - 11.1 MBToday, I&O leaders encounter many opportunities to drive change across all facets of their broader organizations. How can IT infrastructure and operations (I&O) deliver rapid transformation across all industries, meet increased need for productivity and remove organizational friction or barriers to change? In this interview, which first aired on the Gartner Live video channel on YouTube, Daniel Betts, Senior Director Analyst at Gartner, covering DevOps, PlatformOps and DevSecOps, and R...
How to Prepare for the Metaverse
October 18, 2022 05:00 - 22 minutes - 15.5 MBWhat is the metaverse? Where is it heading next? Businesses, consumers, finance and the public sector all stand to gain from the many opportunities and new approaches to engagement offered by the metaverse. First, early adopters should understand how to prepare and all that’s required to get started. In this episode, Tuong Nguyen, a Director Analyst with the Gartner Emerging Technologies and Trends team, who leads research on immersive technologies, metaverse, computer vision and more...
These Emerging Technologies Propel Innovation and Digital Transformation
October 04, 2022 05:00 - 15 minutes - 10.9 MBNFTs, cloud sustainability and autonomic systems each represent various stages of the hype cycle framework — from Innovation Trigger to the Trough of Disillusionment, and beyond. Why does Gartner expect those technologies will significantly affect business, society and people over the next two to 10 years? As organizations prepare for the next wave of digital transformation, leaders are also navigating talent shortages, ESG — environmental, social and governance challenges — and a rapi...
How to Motivate Sellers Through the Downturn
September 20, 2022 05:00 - 21 minutes - 14.6 MBNew Gartner research reveals that 89% of sellers report suffering burn-out, and current levels of seller attrition simply are not sustainable, but there are ways to boost and maintain seller motivation — even improve seller performance — despite economic pressures and other challenges that fall well outside sales leaders’ control. In this episode — originally aired by our sister show, “The Gartner Sales Podcast” — Doug Bushee, senior director analyst covering Gartner’s Sales Enablemen...
9 Ways to Play Offense into the Recession
September 06, 2022 05:00 - 20 minutes - 13.9 MBThe 2008-2009 recession brought several key learnings to light for businesses long after they entered recovery. First among those lessons: Executive leaders who took bold, decisive action at the very start of economic contraction saw the greatest gains against their competitors post-recession. While many business and financial leaders looked forward to relief from burnout and a return to normalcy coming out of the pandemic, instead they now face new stresses: recession risks, talent s...
Where Social Media Strategies Fall Short
August 23, 2022 05:00 - 37 minutes - 26.1 MBSince 2020, the pandemic, social justice movements and other significant global events have hastened the evolution of consumer or audience expectations — and criticisms — of social media. Consumers no longer scroll passively through channel feeds, and brands can no longer consider social solely a distribution channel for content. Businesses and organizations that engage in social media without an up-to-date audience- or community-specific strategy risk diminishing channel impact and R...
The Biggest Lessons and Insights from Gartner’s Supply Chain Top 25
August 09, 2022 05:00 - 21 minutes - 14.8 MBMaintaining current margins in profitability while also achieving targets for sustainability, speed and innovation, often mean the difference between success and lackluster performance. Supply chain leaders are increasingly required to make faster, more accurate decisions, in real time. Environmental, social and governance issues round out the many focal areas competing for leading CSCOs’ attention. What sets the world’s leading supply chain organizations apart from their competitors? ...
The Blueprint for Rapid — and Smart — Company Growth
July 26, 2022 05:00 - 41 minutes - 19.2 MBThe sales and revenue functions at today’s fastest-growing companies act and think differently than their counterparts. Massive amounts of data inputs and greater coordination — and often, integration — with product, marketing and customer success have redefined the anatomy of today’s sales leader. But indicators of sales success represent only part of the broader blueprint for rapid business growth. In this episode, originally broadcast on the Gartner Sales Podcast, Craig Rosenberg,...
Inflation! Looming Recession! Businesses Need a Plan.
July 12, 2022 05:00 - 19 minutes - 8.8 MBSixty-three percent of CFOs believe this inflationary period will last at least 12 months, according to Gartner research, which means the financial and economic reality businesses face isn’t going anywhere anytime soon. And on the horizon is a possible recession — something that business leaders find themselves preparing for, or should if they’re not already. In this episode, Alexander Bant, Chief of Research for CFOs at Gartner, and Brian Kropp, a Distinguished Vice President of Resea...
Is Your Enterprise Value Model Broken?
June 28, 2022 05:00 - 20 minutes - 14.4 MBYou’ve likely heard the phrase “enterprise value model,” but how many of us know exactly what it means — and how to use it to our organization’s advantage? Especially in today’s business environment, which is full of conflicting variables, discontinuity and disruption, we’ve discovered that traditional return-on-investment models fail to properly account for non-financial variables that are critical to value creation. In this episode, Rita Sallam, a Distinguished VP Analyst and Gartner...
What Happens When Your Customer Stops Being Human
June 14, 2022 05:00 - 16 minutes - 11.1 MBAccording to our research, 76% of CIOs and 61% of CEOs believe that demand from machine customers will become significant in their industry by 2030. On average, these leaders predict that by that date, over 21% of their revenue will come from machine customers. This suggests a market shift twice as deep and twice as fast as the arrival of e-commerce has been. In this episode, Senior Director Analyst Uma Challa and Director, Analyst Brian Weber, both of who sit in Gartner’s customer ser...
How to Link Data to Business Outcomes
May 31, 2022 05:00 - 17 minutes - 12 MBEvery business likes to claim that it is “data-driven” or at least “data-informed,” but too often, that’s not the way things actually work. Data is relegated to an IT function, siloed and, in some cases, boils down to simply producing more reports and dashboards. There is, however, a better way, and it relies on successfully linking data to business outcomes. In this episode, Andrew White, a Distinguished VP Analyst for Data and Analytics, and Sarah Turkaly, a Principal, Advisory for D...