Marketing In China

Asia Business Podcast

English - July 13, 2023 05:45 - 48 minutes - 44.3 MB
Business Society & Culture china china business ganbei asia asia business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Selling to China

Next Episode: Evaluating Your Competitiveness for Market Entry to China

Mark and Bryce join to discuss how the digital ecosystem has developed differently and how western brands adapt. We also discuss consumer preferences for local vs foreign brands in sports and other product categories, and how foreign brands find local partners to work with in joint marketing campaigns.Producer

Jacob Thomas

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