China Digital Tech - Building a Global Mobility Brand from China

Asia Business Podcast

English - January 05, 2022 22:58 - 28 minutes - 26.1 MB
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Previous Episode: The Gold Rush of International Banks’ Expansion In China

Next Episode: The Market for Sports in China - with Greg Turner

This episode is a feature from our sister podcast, the China Digital Tech podcast hosted by Paul Lin.

If you live in China, you’ve surely seen NIU electric scooters everywhere, But fewer people know the fantastic success of their international expansion, a shining example for other Chinese-based companies looking to expand abroad.

Joe Constanty, Director of International at NIU walks us through how NIU did it, what some of their biggest challenges have been, and how they plan to be part of the global revolution in EV-powered urban mobility solutions.Producer

Jacob Thomas

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