84: What Makes People Buy Games with Dan Schoenbaum of Cooladata

GameDev Loadout | A Game Developer Podcast

English - March 07, 2018 09:00 - 40 minutes - 18.6 MB - ★★★★★ - 107 ratings
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Previous Episode: 83: Toolsmith, Rendering Gods, and Revision Control System with Blair Leggett of One More Story Games

Next Episode: 85: The Benefits of Having a Game Consultant with Tommy Roekkum of Trym Studios

We discuss the importance of gathering data on your audience, High LTV customers, CAC, and much more. Dan Schoenbaum is the CEO of Cooladata which specializes in helping clients understand their customer’s journey from discovery and conversion to retention and growth. Essentially they analyze customer behavior analytics to help you figure out what your audience is doing with your game and how you can optimize it.

Items Mentioned:

Dan Website https://www.cooladata.com/Dan Email [email protected]Article The 19 Metrics Every Mobile Game Needs to TrackArticle Keep them hooked: 3 Steps to Increasing Player Retention In Online GamingArticle The Anatomy of the Perfect SaaS Analytics DashboardArticle How to Find Your Perfect SAAS CustomerArticle Online Gaming Google Analytics